Local Search Statistics That You Should Know

Written by: Jason Bayless | January 08, 2015

If you’ve been marketing online for any time at all, then you undoubtedly know (or should know) how important SEO is to your overall marketing strategy. Along with being less expensive than several other ways to advertise, it also sends the right message to your targeted audience.

As you prepare or redefine your 2015 marketing strategy, consider the following statistics that will help you decide whether or not your business plan actually needs an SEO strategy:

• Nearly half of all businesses that incorporate inbound marketing strategies enjoy 25 percent more ROI compared to businesses that don’t.

• U.S. based marketers that spend over $25,000 a year save around 13 percent on each cost per lead regarding inbound marketing as compared to outbound marketing.

• Nearly 80 percent of all Google Search result clicks go to organic results (some businesses report as high as 93 percent of all clicks from organic results).

• Last year, SEO accounted for nearly 40 percent of all website traffic versus 22 percent of subsequent traffic stemming from social media.

• As much as 64 percent of potential clients who are considering using SEO are generally confused about SEO or even think it’s some kind of scam.

• Inbound marketing produces 55 percent more leads than conventional outbound strategies.

• Compared to PPC (paid traffic), SEO costs significantly less over the life of a product or service.

SEO is a Crucial Part of any Marketing Plan

To make the statement that SEO is crucial for all businesses to implement is an understatement. A basic element of search engine optimization and digital marketing help rank your site, therefore making it visible to more people and creating more sales. Without it, it’s like trying to show your service or product to people who can’t even see you or what you have to offer.

More than 70 percent of all links clicked on are organic rather than paid.

Using various algorithms, the search engines can figure out what sites should rank high, and which ones should rank lower. A successful SEO strategy will rank a website high. But, good SEO is just the basis of getting found online and isn’t the only thing that determines a site’s rankings. Other key aspects like quality content and social media play a role as well.

Search engines crawl sites looking for links. Through those links, automated robots known as ‘spiders’ or ‘crawlers’ can ultimately reach the countless billions of interconnected content and documents.

The following list highlights the importance of using SEO:

• Over 60 percent of worldwide Internet users perform research for products, services, and information online.

• People conduct as many as 12 billion searches every month online on average in the U.S. alone.

• Nearly 80 percent of consumers claimed that using a search engine enabled them to discover something important or new that helped them enhance their knowledge about a certain subject.

YouTube is currently the 2nd largest search engine. It’s bigger than Yahoo, Bing, AOL, and Ask combined.

• The average length regarding content on a web page that ranks high in the top 10 results for virtually any keyword has a minimum of 2,000 words or more. The more content a web page contains, the higher up the search engines will rank it.

• If a particular post contains more than 1,500 words overall, it receives more than 68 percent tweets and more than 22 percent more likes on Facebook than a shorter post that’s less than 1,500 words.

• Nearly 60 percent of organic clicks stem from the top 3 organic search results.

• Almost 45 percent of all online shoppers start by using a search engine to research.

• Half of all mobile searches are performed in the hopes of discovering local results, and over 60 percent of those lead to a purchase.

• Companies with sites of more than 400 pages get six times more leads over sites that only have 100 pages or less.

What’s the moral of the story? If your website isn’t receiving any organic traffic, try incorporating some effective SEO so you’ll rank higher in the search engines, get found, and ultimately enjoy more sales for your business.