Local SEO and Content Marketing Tips for Small Businesses

Written by: Jason Bayless | July 20, 2017

Local SEO is a subcategory of SEO that lets clients in your geographical area find your business on search engines. As a marketing tool, there are few ideal tools, especially when it comes to digital marketing. It helps businesses tap into less competitive and more responsive local markets.

Research also shows that people are actively looking for local businesses on Google before they make a purchase. Check out these stats:

a) 46% of all Google Searches are local.
b) 50% of customers searched for a local business on their smartphone visited the store within the day, 34% of guys who did so on a computer or tablet did so too.
c) 18% of local searches led to same day purchases.

Clearly, few purchases are made without first getting onto that search engine. Consequently, as a business, hacking this invaluable lead magnet is paramount.
Here are the first three steps to achieve this.

• Step One: CreateLocal Content.
This is the first phase towards an effective Local SEO strategy. However, it extends beyond ensuring your business is listed in local directories and your physical location is found in the online maps. Though all these are vital to gain prominence and lead the pack, you will need to create quality content. Getting this content highly localized ensures you stand out and have an edge over your competition.

• Step Two: Be found in Local User Review Sites.
We live in a world where consumers often seek out the experience of other users before they spend on a product. With this in mind, are you to be found on local review sites? If yes, do you actively communicate with your reviewers, including those who give you unfavorable reviews? Having a robust and favorable presence on top local and national review sites ensure you generate more traffic to your business thus improving your odds of attracting new business through online means.

• Step Three: Get Social.
The importance of social media for the success of your business cannot be stressed enough. When well-managed, social media pages provide among the top results in search engines. They also leave a huge impression on anyone clicking through, thus lead to a positive review. You can never have enough of these.
When effectively used, social media generates more natural links to your website. As search engines are programmed to see and prefer such organic traffic, your website may rate higher than a competitor not using social media platforms.

Regardless of whether you are just starting out your business, or you have been let down before by one of the many “SEO experts” around, the above three tips represent an ultra-easy way to kick-start your SEO strategy. In this journey, measuring your traffic will be a good indicator of just how effective your efforts are. With Google Analytics and Web Master Tools, you have all that you need to analyze the progress of your digital campaign.