Building effective local search engine optimization citations can be just as challenging and frustrating as link building. When properly implemented, however, local SEO citations, can be a valuable part of your overall SEO strategy, something you can either do on your own or with the help of a reputable local SEO company. Before you dive in to local SEO citations, do a little research with GetListed.org to see where you already have local citations by typing in your business name address, number and any other info you may have posted on different sites at one time another. This will keep you from duplicating listings. It’s also a good idea to decide on exactly how you want your business info listed. If you’re going to use your full business name, for instance, make sure it’s that way on any site where it’s listed. While there are hundreds of sources for local SEO citations, here are ten of the most popular local SEO citation sources for your consideration:
Yelp has earned a solid reputation when it comes to finding local businesses. Yelp tends to be more effective for restaurants and other direct service businesses such as auto repair shops, coffee shops and bakeries, but it’s definitely a good place to start.
2. Merchant Circle
The largest online network of local business owners in the United States, Merchant Circle is especially effective for smaller local businesses. Another plus for Merchant Circle is that it combines traditional features you used to find in the old yellow pages with convenient social features.
3. Angie’s List
Generally geared towards contractors, Angie’s List has earned a solid reputation among local businesses. If you’re competing with other contractors in your area, favorable reviews linked to your business contact info on this site can certainly boost your visibility.
With more than 50 million people using Foursquare as a source to find local businesses, it’s a site that shouldn’t be overlooked. A citation on the “about” page for your business can be a great way for customers to locate you when they’re in your neighborhood.
With nearly a million “likes” on Facebook, TripAdvisor is the place to be seen, especially if you’re in some form of the hospitality business. Many travelers use this site to find local hotels, resorts, car services and restaurants before going on trips for personal enjoyment or business.
Superpages is another top choice for local SEO citations. Users can easily find your listing by category or location. They also have a handy mobile app that can help you reach potential customers on the go.
This site doesn’t have the same bells and whistles you get with some other sites, but it does have a substantial following. On a related note, YellowPages.com can also be effective due to the sheer volume of visitors to the site. A simple listing on one or both of these sites is well worth the effort.
If you want to add some pizzazz to you local citation, this site is for you. You can add photos, a map to your location and include updated business hours along with your basic contact info. You can also add a link back to your social pages and provide some details on your products and services.
This site generates nearly 400,000 inquiries from more than a million users each month, so it’s definitely worth adding your local SEO citation to Hotfrog. Notable features include some help with keywords, a listing of your best-performing keywords and a summary of your profile activity.
This innovative site gives you three options as business. You can pay a small fee for the starter pack or go for the enhanced listing. However, the free option still gives you plenty of options, including the ability to add keywords and link to your social pages.