Local SEO, or local search engine optimization, is a tool used to help improve the rankings of local businesses and how they appear in top search engines results from sites such as Google, Bing, and Yahoo!. Knowing how to properly optimize your website for local SEO is possible with a bit of planning and research. With a few quick tips to boost your local SEO ranking, stand out amongst competition while solidifying your place in any market or industry.
Get to Know Your Competition
Getting to know your competition in any local area you service is key when building a successful online presence. Review the websites of your local competition that appear at the top of most search results. Compare the keywords, phrases, and page titles used throughout each site to gain insight into which formats work best with your market.
Use Google My Business Account
Use a Google My Business account to help expedite the process of having your company and official website appear in local search results. Once your website is officially available in local search results, it is much easier to continue to climb the rankings.
Implement Social Media Sharing Plugins Into Your Website
Social media sharing plugins are great tools to help reach a wider audience while also boosting your local and non-local SEO. Because social media plugins allow your users to share any page or update on various platforms, drastically expand your reach and visibility online, ideal for web crawlers to detect your site’s pages.
Include Location Information
Include location information on a contact page or even within the footer of your entire website to help search engines put an address on your business. While location information is important for the visitor to easily find, it is equally important for search engines and local ranking sites such as Yelp, Foursquare, and Yellow Pages.
Request Reviews From Satisfied Customers
Always request online reviews from satisfied customers, as an email CTA at the end of an invoice, or even on your website directly. Requesting online Google reviews from happy shoppers greatly boosts your ranking within local search engine results. The more positive reviews you receive, the higher up your business will appear with relevant local search queries, generating more leads, traffic, and potential sales.
Optimize Your Page Headers and Formatting
Optimize your page headers with proper grammar and popular keywords while implementing an SEO-friendly format for each of your updates. Implement header tags using HTML along with additional HTML formatting to bold text and insert hyperlinks into each of your pages.
Share links to other content on your website with each new post you share. Connect with local businesses to share links on one another’s sites.
Simplistic Website Navigation
Easily-accessible websites with simplistic navigation is key to increase page views and conversion rates. Avoid overloading your visitors with content, busy imagery, or confusing navigation at all times.
Submit Your URL to Relevant Review Sites
Submit your URL to relevant review sites such as Yelp, Zomato, Yellow Pages, and other locally-based services. Include detailed information regarding what you offer along with a link to your official website.
Manually Submit Your URL to Official Local Directories
If you have local online directories in your area, submit your URL to boost your SEO quickly and effectively.
Putting local SEO to work for you is ideal whether you are launching a business for the first time or looking for modern methods of keeping up with local competition. The more optimized your website is for local SEO, the easier it becomes to gain the trust of new patrons and customers who have a genuine interest in supporting your endeavors.