From the fact that more than half of all smartphone users who perform a local search will visit a store within 24 hours to the fact that 60 percent of adults use their devices to search for products and services, the stats on local SEO are compelling. If you’re not leveraging the full power of directing your SEO efforts at local searchers, you may be missing out on potential sources of revenue and engagement. Need some help fine-tuning your local SEO strategy? Here are 10 quick tips to keep in mind.
1. Include Keywords Across Multiple Listings
Local listings are especially critical for local businesses. If you haven’t done so already, make a list of all of the places online where your business is listed, such as niche directories. Naturally, use your main keywords in things like the description of your business and captions for any photos you may use. When optimizing your listings, don’t forget to include:
• Consistent NAP (business name, address, phone number) info
• A link back to an appropriate landing page on your site
• Reviews from satisfied customers
2. Seek Local Coverage
Getting involved with the communities you serve not only fosters good will within your customer base, it can also get you some free coverage from local media sources. Since more than 70 percent of consumers will recommend a company that stands for something, local involvement can make your business more appealing in many ways. If you get local coverage, the articles will likely include a link back to your site. Further, enhance the visibility of anything positive that’s said about your business with links to the articles on your own website or blog.
3. Go After High-Quality Links
Google considers links back to a website as a sign of authority and relevance. There are several ways you could attract links from local sources. Consider giving a presentation at local colleges or doing a demonstration of some of your products for local groups. In return, simply ask that they include a link back to your site. Another option is to reach out your local chamber of commerce and ask to be placed on their site. This is also a great way to put your business in front of people new to the area looking for the services or products you offer.
4. Fine-Tune Your Internal Link Structure
Local searchers have a tendency to want to find what they need quickly on your website. Make it easy for them to do so with strategically placed links that take searchers to common destinations like your product or service pages or contact page.
5. Use Local Keywords In Your Title Tags
Title tags show up in Internet browsers and on search engine results pages. Considering one of the most important factors for SEO, title tags that include keywords relevant to either your location or the city or neighborhood you are targeting can give your local search results a much-appreciated boost.
6. Claim/Optimize You’re My Business Page
If you haven’t done so already, claim your Google My Business page. It’s important for local SEO since this information is what can help place your business within the top three displayed search results (Google’s ” three pack”). Make your My Business more appealing to local searchers with:
• Accurate contact info
• An appropriate business category
• Business hours
7. Use ‘Location Suggesting’ Keywords
The increased use of voice search has changed the local SEO landscape. Since people speak differently then they type, you’ll likely see an increase in results if you include ” location suggesting” keywords such as “near me”” or ” in my area” within your content. When such words are used, a searcher’s location will be automatically detected by their device.
8. Create Unique Location Pages
Some brands use the same location page for all locations. If this what you’ve been doing, create separate pages for each location instead. Go beyond mentioning the location and add some unique references specific to the neighborhoods where each of your businesses is located for added local flavor.
9. Develop an Association with Your Area
Use resources like Google Maps to make it clear what areas you serve. Further, associate your business with your area by using geo-specific keywords where it makes sense to do so. For most businesses, this will include website content, citations, and blog and social media posts.
10. Optimize for Mobile Devices
It’s safe to assume that most of your customers are probably accessing online info about your business from a mobile device. Make your content appealing to mobile searchers by:
• Having a website with a responsive design that conforms to any size screen
• Minimizing content clutter and making your website pages as easy to read as possible
• Including photos and videos optimized for local SEO within your content since more people search for visual content on mobile devices than on PCs
Mix things up with content that includes useful tips and other easily digestible info. It also helps to get creative with how you encourage local customers to stay connected with you digitally. For instance, many local businesses offer added discounts for customers that check in on their apps when making in-person visits. Remember, local SEO is all about keeping your intended audience consistently engaged