10 Small Business Tips for Local SEO

Written by: Jason Bayless | June 17, 2017

Just like an advertisement, SEO, content marketing, and other forms of digital marketing are business strategies used to sell your business through various online platforms. Despite the fact that these types of digital marketing are critically different, they serve a synergistic purpose implying that you cannot separate them when selling your business.

Here are tips to help your business take advantage of SEO, content marketing, and other digital marketing strategies:

1. Understand your customers
The first trick through which your business can benefit from SEO, Content marketing, and other digital strategies is to know more about your customers and what they want. With this knowledge, design your digital marketing according to the needs of your clients. This helps you to offer a personalized customer service, improve your brand loyalty, and attract more customers.

2. Set your goals
Just like with any other vital project, you need to set a target that outlines the results you want from your digital marketing plan. In this step, you need to understand the purpose of your marketing project, your business values, and when you want to achieve the results. After formulating the goals, get your marketing team to work towards meeting the set goals.

3. Take advantage of social media
Social media platforms like Facebook, Twitter, LinkedIn, and other social platforms are a rich source of customer leads. As such, you need to open social accounts and keep them active by posting relevant posts that can capture your customer’s attention alongside tempting them to share the social media posts.

4. Be creative
Another tip to help you take advantage of digital marketing is to be creative. Write captivating content, support it with visual content, and always keep updating it. This way, you will attract more traffic and your business will rank high in search engines.

5. Use video content
Did you know that staying unique places you ahead of your competitors? Now that you know, we recommend that you employ video marketing as your unique selling point. This is because a good video is more engaging than an article.

6. Remember to constantly evaluate your digital marketing campaign
Evaluation helps you understand the performance of your digital marketing strategies. The data collected from each assessment will show you what is working and what isn’t. This helps you maximize your strengths while trying to improve on your weaknesses.

7. Work to retain your customers
The goal of any marketing strategy is to attract and retain as many customers as possible. Therefore, you need to give clients a reason to come back by treating them right, appreciating them after buying your product, and regularly improving your products as per their changing needs.

8. Aim to rank top in SEO engines
In today’s digital era, most customers rely on search engines when looking for a particular service. This implies that businesses that appear top in search results get more customers who would have remained untapped otherwise. Write more content and make it keyword rich.

9. Involve your customer
Digital marketing experts say that most digital marketing strategies fail because customers are ignored when marketing. If you want yours to succeed, engage customers by encouraging them to give feedback, share your content, or even share their reviews.

10. Understand that each client is different
When selling your business through SEO, content marketing, or any other digital marketing platform, you have to know that clients are unique and they consume data in different ways. As such, you need to convert similar content into different formats like newsletters, visual content, short articles, and other current formats to help clients choose what they like.