12 Point Local SEO Checklist

Written by: Jason Bayless | September 24, 2016
Local SEO provides you with a greater opportunity to seek customers in the immediate area. When you are the owner of a local business, these practices are necessary. In a marketplace where many desire the friendly neighborhood shops of their youth, you have a great deal of competition in your field.

1. Use local keywords and phrases.
You have to remember that simply incorporating the type of products and services that you have doesn’t work when it comes to local SEO. You have to remember that the vast majority or all of your target audience members are looking for these goods and services in your area.

2. Create a blog.
People don’t want to just read insipid definitions when they visit your website. Providing them with interesting and engaging content offers an opportunity for current and potential customers to get a look at the friendlier side of your local business.

3. Perfect the citations.
Don’t just take a look at the citations on your own site. Make sure that they are accurate on other pages as well. People in the community might be looking for your address right now to come shopping, and you want to ensure that they have the right information.

4. Create videos.
Since content marketing is such an important part of SEO these days, you really need to look into making videos. When people recognize actors in the videos from your shop, they can feel an even more personal connection that encourages customers to visit your shop.

5. Ask for the community to participate.
When you know talented individuals in the community, ask if they are interested in creating content for your website. By doing so, you show the members of the community that you appreciate them and value their work, which can draw them into your store.

6. Optimize your website for cell phones.
Plenty of people access information on their cell phones, and when your website isn’t optimized for mobile devices, you might miss out on all of this business. Optimizing your site means that individuals who are looking for your store right now can come in.

7. Watch for excessive advertisements.
Many individuals interested in local businesses want to find a shop that is friendly and considerate. If your pages are weighed down with tons of advertisements, you are more likely to remind customers of the big corporations that they are trying to avoid.

8. Use social media.
Connecting with your target audience members on social media allows you to create a greater feeling of community. You can interact with your fans more regularly, and you can provide them with fast responses to their inquiries, comments and concerns.

9. Update your website on a regular basis.
For SEO purposes, updating your website regularly is important. On top of that, visitors also like fresh content. If they know they can expect new and exciting material when they visit your website, they might feel encouraged to come check out the pages more than they would if you didn’t update on a regular basis.

10. Work with experts.
You don’t want your website to look as though it was put together by a neophyte. Instead of allowing amateur techniques to reign supreme on your pages, know when the time has come to hire a professional in the field.

11. Don’t write unnatural material.
If people want a personal connection to the businesses at which they shop, they don’t want to visit a website that sounds disconnected from reality. Make sure your material sounds real.

12. Use images.
In addition to the videos that you’ll produce for your site, you should also look for places to incorporate images. Keep in mind that you don’t want to bog down the speed of the site with too many pictures.

Local SEO has the ability to change the way people view your website and the amount of business that you generate.