Many up and coming entrepreneurs want to get started in search engine optimization. However, some of them don’t know where to start. In this article, we’re going to be breaking down some of the top tips that SEO experts give to newbies at SEO
1. Know the code
The code is the backbone of all pages. Knowing what kind of code is used and how it is rendered by Google can give you the slightest edge in order for you to dominate the competition in your niche.
2. Optimize your landing pages
To get your landing pages optimized, you first have to make sure that Google is indexing them for specific keywords. You’re basically optimizing your landing pages for relevance, allowing Google to re-index them and hopefully get you better rankings. This ultimately leads to more traffic. However, things can easily be missed while going through this process so it’s crucial that you double check everything, whether that be a title tag or a URL. Everything is important when it comes to conversions.
3. Optimize Titles and Meta Descriptions
Users click on the first page that grabs their attention. This is why it’s extremely important to have a compelling title and meta description that pulls the user in, making them want to click to see what your page is about. Make sure that the keyword is in both the title and the description so that Google can rank your page higher. Another suggestion would be finding certain sites in your niche that are ranking well and imitate what they are doing with your own unique spin in it. This too can help your site gain more traffic.
4. Always be learning from others
In the SEO industry, you are forced to constantly adapt because the industry is ever changing. Patrick Stox suggests that newbie immerse themselves in anything SEO related. This could be reading a blog post by an expert in the field, watching a YouTube video on how to rank and get reach, or it could just be reading a book on the basics. Whatever the case may be, you always have to keep learning in this business if you want to stay successful.
5. Immerse yourself in the SEO community
The SEO community has been growing for years now and has no signs of letting up. This step is crucial so that you can learn from others in the field and implement their winning strategies. With social media at our fingertips, there are countless ways to contact these gurus at any moment. Whether it be Snapchat, Instagram, Twitter, or Facebook messenger, you can network and form a strong relationship instantly. Above all of that, one of the best things you can do is attend conferences in your local area with like-minded people. This allows you to network even further and put yourself out there in the real world.
Overall, SEO is a great industry to get in to. I hope these tips help many newbies as they start their journey.