13 Local SEO Tips That Are Future Proof

Written by: Jason Bayless | May 02, 2017

Google, as well as other search engines, have been changing their algorithms over the past few years. You cannot build backlinks through forums, profile creation software, and comment spamming. Search engines are doing everything to help users get the best results by getting rid of websites that utilize unacceptable methods and rewarding those that do things in the right way. To ensure that your site is never penalized and its ranking remains high, consider these future proof tips:

1) Using long-tail keywords

Keywords will always have an impact on search results. Google relies on keywords to figure out what a user is looking for. So, you can use long-tail keywords with several low completion phrases to beat the competition. If you go for short and high competition keywords, you won’t get to the first page, unless your site has a big authority already.

2) Include keyword on content titles

If placed on the title of the blog/article, the keyword will help in ranking the post. Consider putting the keywords at the beginning of the title. Make sure that it will sound great to the reader.

3) Write lengthy content

The length of a post is critical to rankings. When you write a long post, you will go much deeper, hence creating a quality article. This is exactly what search engines are looking for since the post will answer all the questions a user has.

4) Use proper categories

Good categories will improve SEO. They help navigation and offer more insights into what posts are all about. They help visitors and search engines.

5) Use proper tags

Even though tags aren’t as useful as they used to be, they are important. They are more specific than categories. Just use tags that don’t match categories.

6) Create compelling titles

Content has to be compelling, and it should have great titles that will capture the attention of the reader. Don’t get caught up in SEO and keywords b creating titles that seem unreal. Consider using emotional words to grab the attention of your readers.

7) Optimize website speed

The longer the load time, the more you will lose the attention of users and revenue. People don’t want to wait, and that’s why Google uses page load time as a ranking signal.

8) Publish new content consistently

To get better rankings, you have to create more in-depth posts. Posting more content often tells the search engines that the blog or site is active.

9) Link to related posts

Interlinking (linking to pages in one site) helps search engines to know what your content covers. It also makes it easy for readers who want to expand more on the topic.

10) Link to external resources

External links improve SEO. It also assists users to expand more on certain points made in a post.

11) Make content readable

While creating content, avoid using big words because that won’t make you look smarter. Blogs post should be simple since they’re helping the reader.

12) Use more media on posts

Content containing images, videos, animations is more enjoyable than plain text.

13) Get readers to comment

Comments are considered as engagement. If your posts get more engagement, it means that they are popular even to search engines. So, take the right steps to get comments.