There is more to local SEO than most people think. However, local SEO is an important consideration because it allows business owners to offer products and services on the customer’s own terms. Here are 17 common local SEO struggles that business owners face.
1. Failure to improve internal linking is commonly overlooked. With a little effort, site owners can easily link relevant pages to enhance the visitor’s onsite experience.
2. Site owners also struggle with an uncertainty of whether to engage social media. Social media is an important element that can help to further a company’s brand. Social media is here to stay.
3. Site owners often fail to understand the full impact of SEO on traffic. Without SEO, it is impossible to offer products and services to customers on their own terms and time schedules.
4. Another shortcoming of marketers is their failure to find high-authority business directories. The goal is to partner with a legitimate directory with up-to-date data.
5. Uploading a YouTube video can give site owners a little boost from Google. YouTube is a major search engine within its own right.
6. Site owners are often busy and fail to keep track of their competitors. Find out what the competition is doing and do it better.
7. Not everyone is technical. However, a solid technical foundation is necessary for sites to rank high for local search. Site owners should consult with an SEO expert.
8. Structured data markup can tell a business story at-a-glance. Site owners can include rich snippets for their pages and include ratings and reviews for search results.
9. Site owners fail to build backlinks for their own SEO purposes. However, building backlinks is not an easy task. It sometimes requires reaching out to other sources and writing an authoritative blog that links back to one’s site.
10. Site owners also fail to take advantage of their competitor’s backlinks. Sites rank, in part, because backlinks from relative sites offer a boost. The key is to determine what links are important and reach out to those sources.
11. Failure to research keywords is a common mistake made by many site owners. Keywords are still an integral part of how people begin their search for products and services. Site owners should always optimize their site around keywords.
12. Optimize title tags. This is what appears in search results. They tell viewers what to expect, and they tell Google what a page is all about.
13. Meta descriptions, like title tags, also have their place on the SEO checklist. Meta tag descriptions provide users and search engines with a brief overview of a particular page. Interesting and relative meta tags may inspire more clicks.
14. Include the name, address, and telephone number of every business. NAP provides additional information search algorithms value. The more consistent this information, the greater the chances of increased website visibility.
15. Failure to include customer reviews is literally unforgivable. Ninety-two percent of customers will spend time reading reviews about a business or service. Then, they will often make their own buying decision based on what others think.
16. Failure to make one’s site mobile-friendly will cause Google to ding a site out of existence. Google’s mission is to make the Internet as user-friendly as possible.
17. Finally, citations and profiles matter. A citation is an online mention of a business. Social profile upgrades can appear unique and trustworthy.
Local SEO problems have solutions. One of the best things a site owner can do is work with SEO experts who understand local optimization. It allows business owners to promote products and services to local customers where they are.