For many small business owners, local search engine optimization is far more important than general search engine optimization. For example, a plumber in Rochester, MN, doesn’t need his site to rank when someone in San Diego is searching for a plumber. He wants his site to come up every time local residents are searching for […]
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Best Local SEO Strategies
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Local SEO 101 for Businesses
When you type in something like “restaurants near me” or “burgers in Denver,” Google’s newest algorithm is designed to show you all of the search results specifically for your location. This prevents you from having to see irrelevant search results that aren’t helpful to you. That’s where utilizing local SEO for businesses comes in handy. […]
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New Google Local Search Display
Google wields a great deal of control over local businesses, because it decides how to design the search engine results pages that potential customers see when they look up those businesses and their services. It’s a well-known fact that businesses that appear higher up the page get more clicks, so the way Google ranks business […]
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How To Keep A Consistent NAP Listing
Every business owner knows that having their business contact information is critical to doing business. At the very least, a business should have their name, address and phone number visible to their potential customers. This NAP (Name, Address and Phone Number) should be on every piece of literature, advertisement and website. If it isn’t, then […]
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Five Ways to Increase Local SEO
No matter how much things change in the business world, making an impact in local markets matters to the long-term success of a company. Employ the following strategies below to make sure that your SEO strategy is geared towards the needs, and search terms, of your local market. Online Company Profiles When you’re targeting the […]
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Local SEO & Being Mobile Friendly
The Return of the Local Shopper: Why Your Website Needs to Be Mobile Friendly Back in the dark ages, otherwise known as the 1990s, the Internet was a vast place. Although the number of websites was countable, around 1 million, the web was known for connecting people around the world. Today, the Internet is still […]
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Most Important Local SEO Ranking Factors
Over time, it has become apparent that local SEO is becoming more and more important for businesses with an online presence. Simply put, one of your primary goals should be to become extremely visible to local users who are searching for your particular product. For example, if a user uses the search term, “San Diego […]
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Google’s New Switch to Local 3-Packs
No More 7-Pack; the 3-Pack is Here As of August 6th, Google’s Search Engine Results Page (SERP) no longer includes seven businesses in its search results display. Instead, they now list only three local businesses to create a new snack pack. The changes were made in the US as well as internationally. Optimizing Your Business’s […]
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2015 Local Search Ranking Factors
Local search is the most important marketing channel for local businesses. This was proved by Local Clicks & Calls survey conducted by a firm BrightLocal. This survey was conducted in 2015 and had a total of 477 respondents. Among its key findings is the fact that local search provides business owners with the highest quality […]
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Local Search Engine Optimization Services
Over 30 percent of all searches in 2014 were local searches while 50 percent of all searches triggered local results. This means that more consumers than ever are looking for local businesses to meet their needs, and the only way to capitalize on this monumental shift is to begin the process of local search engine […]
