2016: Organic SEO vs. Local SEO

Written by: Jason Bayless | June 23, 2016

If you’re not an SEO expert, you can easily become confused by all the different kinds of SEO that are out there. While it may seem like there is just one kind of SEO that a company needs, there are actually a number of search engine optimization strategies that needs to be considered when determining how to approach a company’s websites and the individual posts.

Two common, yet confusing, kinds of SEO are local SEO and organic SEO. Throughout this post, we will look at how they are different, how they are the same, and what each can do for you.

Local SEO

Your local SEO strategy takes a look at the service you provide and the area that you provide it to. If you have a store, a restaurant, or provide a service only to a specific city or area, you should be considering a local SEO strategy.

The main purpose of a local SEO strategy is to bring actual people through the front door of your business. You want Google to create and maintain a connection between what you can offer and what area you can offer it to, so when someone does a “near me” search, you will appear within the first set of results.

A local SEO strategy will need to consider the NAP information of a company, or the name, address and phone number. This information is most heavily used to make the connection between your name and the city you operate in, so it should be clear and consistent throughout your website and social media pages. You will also want to ensure that your company name appears in various online directories, including Google My Business and Yelp, just to name a few. Finally, Google will look at reviews of your company to see how well you perform against your competition.

Organic SEO

Organic SEO is sometimes also referred to as natural SEO. This is the SEO strategy you use to consistently build the reputation of your brand on the internet and continue to move your website to the top of the search engine results of a related search.

Compared to local SEO, organic SEO is much broader. While local SEO only focuses on targeting you to a specific area, organic SEO thinks about the entire picture and works to bring you up as a leader in your industry. It takes time to see the results from an organic SEO strategy, but the results are usually long lasting and build a solid foundation.

There are a number of components that contribute to a strong organic SEO strategy, including using the right keywords and keyword placement, consistently delivering great content that is in line with the direction of your website, and that you fully optimize the pages of your website. An organic SEO strategy should also consider the amount of engagement found on the social media pages, including comments, shares, interactions, and follows.

If you consider both local SEO and organic SEO, they both have different goals in mind. The goal of a local SEO strategy is to show that you are relevant in that particular area for the service that you provide, but an organic SEO strategy is to establish your company as an expert. A local SEO strategy can be implemented and results can be seen much more quickly than that of an organic SEO strategy, but it often means that the successes of a local SEO strategy can quickly be lost if not constantly adjusted.

If you’re looking to create a new SEO strategy, be sure you know and understand the many components of SEO.