• Local SEO & Domain Authority

    Written by: Jason Bayless | January 30, 2016

    Understanding Domain Authority In Regards To Local SEO “Domain authority” is one of those SEO buzzwords that many people assume they know how to define without really understanding it at all. Like many of the advanced SEO concepts, there’s more to it than meets the eye and mastering the concept can take time. In the […]

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  • NAP Data For Local SEO

    Written by: Jason Bayless | January 28, 2016

    Local search is becoming a huge market. There are great opportunities in the local space because Google has emphasized local connections so strongly that a small local business can outperform a large national one, depending on the keywords. The goal of local SEO is to make your business appear high on the results pages when […]

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  • Local SEO: Where to Start?

    Written by: Jason Bayless | January 26, 2016

    SEO is important for more than just generating organic traffic from major search engines. Local SEO is essential for brick and mortar businesses, restaurants, and other ‘walk-in’ locations. While an eCommerce store doesn’t require local SEO, businesses that rely on face-to-face interaction with customers can’t survive without it. Here’s how to get started. 1. Ensure […]

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  • Optimizing for the SEO Local Pack

    Written by: Jason Bayless | January 23, 2016

    As the largest and most used search engine in the world, Google is the search engine that many companies will tailor at least some of their marketing efforts around. When many people look for a product, service or even a business’s direct URL through a company name search, they will often use Google. One of […]

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  • Important Local SEO Ranking Factors in 2016

    Written by: Jason Bayless | January 21, 2016

    Over time, it has become apparent that local SEO is becoming more and more important for businesses with an online presence. Simply put, one of your primary goals should be to become extremely visible to local users who are searching for your particular product. For example, if a user uses the search term, “San Diego […]

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  • Local Citations: How to Guide

    Written by: Jason Bayless | January 19, 2016

    What Are Citations? Citations are any time your business’ name, address, and phone number are mentioned on another website. It does not matter if the mention links back to your website or not. There are so many examples of citations, local and otherwise. Yellow pages directory listings that mention your business but do not link […]

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  • Understanding Google Pigeon and Local SEO

    Written by: Jason Bayless | January 16, 2016

    It has been over a year since search engine giant Google announced Pigeon, an updated to its local ranking algorithm. The official date of the Pigeon upgrade was July 24, 2014, and the immediate results were dramatic for small business owners who promoted their enterprises through localized search engine optimization (SEO). In essence, the Pigeon […]

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  • SEO Strategies: The Ones Local B2Bs Require

    Written by: Jason Bayless | January 14, 2016

    Cutting Edge SEO Techniques As more businesses develop an online presence, an emphasis upon effective B2B marketing directed towards local companies has gained increasing importance. A plethora of sites compete with one another for national and international attention. By becoming a leader in a niche within highly targeted geographic markets, companies can often acquire new […]

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  • Local SEO & The Art of War

    Written by: Jason Bayless | January 12, 2016

    Local SEO is a highly competitive field, and for good reason. The rewards can make a huge difference to the way a business performs, and the effort it takes to dominate local keywords varies a lot based on the industry and the local area. But trying to stay on top of the local search results […]

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  • 2016 Best Local SEO Strategies

    Written by: Jason Bayless | January 09, 2016

    For many small business owners, local search engine optimization is far more important than general search engine optimization. For example, a plumber in Rochester, MN, doesn’t need his site to rank when someone in San Diego is searching for a plumber. He wants his site to come up every time local residents are searching for […]

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