Hard data regarding search engine rankings and SEO scores can allow businesses to more easily create and optimize an online marketing strategy able to provide superior results. From learning more about the basic principles of SEO and content-based marketing to creating mobile-friendly websites and advertisements, there are numerous ways that businesses and organisations may be […]
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What’s Your SEO Score?
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Streamline Your Local SEO Efforts
Smaller local business often lack the financial resources needed to compete with larger companies and more established organizations. Content based marketing strategies and SEO advertising techniques can be a terrific asset for businesses seeking the means to establish themselves within a local market. An effective marketing strategy is essential for organizations seeking to enhance their […]
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Local SEO Basics for Small Business
Many small businesses may believe that SEO is reserved for the large corporations that operate all over the world. Rather than relying on the internet to bring in new customers, these companies may believe word of mouth is enough to keep new customers walking through the doors. But while that may be the case for […]
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2016: Local SEO Citations
When you hear the word “citation,” you probably think back to your college days where you had to learn the inner workings of MLA, APA or other documentation styles. However, now that you are a business owner, you assume that your days of citations are behind you; after all, you are producing your own content. […]
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Google’s Newest Local SEO Search Algorithm
Google is actually not very good about explaining its algorithm changes to the general public. As a private company, Google actually has no reason to explain itself if it does not want to. When it recently changed its local search engine optimization algorithm to the Pigeon format, it included many updates that were not highly […]
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The Right Way to Build Local SEO Citations
There is definitely a right way and a wrong way to build citations for your local search engine optimization profile. Do not lose visibility within the major search engines because you do not know the rules of the game. Here are some of the ways in which you can immediately improve your local citations and […]
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Why Bounce Rate Can Help Local SEO
If you want to master local SEO, then you need to understand the bounce rate and how it works. The bounce rate tells you whether or not people who come to your site decide to stick around and read more. A high bounce rate means that you are not retaining your traffic, and that is […]
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Do Local SEO for Franchises
When you take control of a franchise, you are responsible for not only one site, but many. Because you are dealing with locations that may not be next to each other, localization gets complex unless you know what you are doing. Here are the tricks of the trade when it comes to local search engine […]
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What is Google Pack Mean for Local SEO?
Google is now known for periodically releasing useful free tools to help small businesses achieve better online marketing results. Google Local Pack (not to be confused with the recently retired Google Pack) is one such tool that has been helping local businesses connect with customers online. Last year, Google updated Local Pack offerings, with the […]
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Web Design with Local SEO in Mind
Search engine optimization enables users to more easily find your website or content, and this includes users from around the globe who are using a specific query of keywords or phrases that you have focused your content on. However, if you have a local business, such as an automotive center or a dental office, that […]
