• Google Shakes Up Local Search

    Written by: Jason Bayless | October 29, 2016

    For small businesses that serve local communities, few things are more important than Google Local Search performance. That’s why many small business owners might want to take note of a major change implemented by Google that affects how businesses rank in its Local Search results. in April 2016, the company dramatically changed the link between […]

    Read the Full Post

  • Local Search and Landing Pages: Best Practices

    Written by: Jason Bayless | October 27, 2016

    Since the dawn of search engine optimization, landing pages have been a key part of improving site rankings and keyword effectiveness. This remains true, but Google has increasingly cracked down on substandard landing pages that it calls “doorway pages.” Companies who are working hard to achieve local SEO results have come to fear the search […]

    Read the Full Post

  • Local SEO: Google Updates

    Written by: Jason Bayless | October 25, 2016

    Google is full of surprises when it comes to SEO best practices and its ongoing changes to those guidelines. A case in point: Google released an update in April of 2016 to its local marketing SEO guidelines. Contained within that update was three completely new factors affecting how a business ranks in a localized search. […]

    Read the Full Post

  • SEO Considerations of Store Locator Elements

    Written by: Jason Bayless | October 22, 2016

    With search engine optimization (SEO) increasingly turning its attention to localized results, business owners and website administrators should also pay attention to the way they guide visitors to multiple store or office locations. Let’s say you are the proud owner of Lucio’s, a small chain of pizzerias that feature three locations around Tucson, AZ. You […]

    Read the Full Post

  • Local SEO Tips for Small Business Owners

    Written by: Jason Bayless | October 20, 2016

    Small businesses owners are sometimes intimidated when it comes to implementing search engine optimization strategies because they have a feeling that bigger companies (with unlimited resources and budgets) dominate it. If you are a small business owner and runs a business enterprise that depends on local customers, then local SEO offers the best opportunity to […]

    Read the Full Post

  • SEO Tips for Local Businesses

    Written by: Jason Bayless | October 18, 2016

    A local business will need to use a completely different SEO strategy than a larger, national business. Because so much of a local business’s success relies on bringing people into a physical location, local businesses will need to create a strategy that connects their service or products to the area in which they work. To […]

    Read the Full Post

  • 4 Digital Marketing Tactics for Local Reach

    Written by: Jason Bayless | October 15, 2016

    When it comes to local marketing campaigns, you want to have a mixture of community-based marketing that will also follow with online exposure. Local digital marketing can be a lot of work, but you can optimize your connections with local influencers and journalists while becoming more visible in the community. This will translate into more […]

    Read the Full Post

  • Local SEO Ranking Factors 2016

    Written by: Jason Bayless | October 13, 2016

    Every business relies heavily on the traffic and business that can be brought from search engines, with Google being the obvious gorilla on the market. Local businesses are even more dependent on this traffic being many consumers will go to search engines first to find local companies and locations. With that said, the landscape for […]

    Read the Full Post

  • Five Local SEO Tips for Small Business Owners

    Written by: Jason Bayless | October 11, 2016

    Search engine optimization is crucial for companies of any size, but particularly for those smaller companies operating in a local area. When you focus your SEO efforts to just the location that you serve, you’re narrowing down your competition and pointing your efforts only to customers and clients who can realistically use your services. If […]

    Read the Full Post

  • The key to local SEO

    Written by: Jason Bayless | October 08, 2016

    If you want to be able to succeed in the modern business environment, then localization will be one of your strongest assets. It has been conclusively determined that just about half of all mobile users prefer to use a browser instead of an app, and so your website must be optimized for local SEO power. […]

    Read the Full Post