2017 – Local SEO for Google

Written by: Jason Bayless | August 29, 2017

“The use of mobile devices has increased, and will continue to do so. So, a few clicks on a smartphone are enough for a user to find the right address nearby. Thanks to the proliferation of these devices, Google now offers users more solutions focused on local results that are accessible via smartphone.

When an internet user seeks a new grocery store, Google offers the small shop which is located a short distance from the user’s location. In addition, Google offers a slew of practical info to help him get there, via Google Maps and step and step by directions. To be referenced locally is to be able to benefit from increased visibility on Google’s search requests, especially mobile ones.

With this article we unveil the best practices and indexing criteria to be the most successful in your neighborhood. Would you like to transform virtual visits into real customers? Would you like to take advantage of a higher level of visibility?

Google’s objective is to provide the best recommendations, with regard to an overall assessment. And they use more factors than just a simple location. Thus, a few factors are considered. To provide such a result, Google has defined specific local indexing criteria.

One factor that Google looks at is the popularity of the establishment. In this case, customer reviews are preferred. The more customer reviews that are positive, the better the address is indexed. Popularity rests on the digital reputation of the place.

The distance is also important. So Google favors proposals that are near you, either with respect to a location mentioned when formulating the search request, or by determining your location by means of geolocation of the device. Obviously, for something to be local, it means it is nearby.

In short, for a local visibility, you have to look after your digital business card, also known as Google My Business. Precisely, Google My Business is the most important piece of a local SEO strategy. Google My Business is your virtual business card.

Without it, you will have little chance of achieving your goals. This tool is key to your success. Therefore, first of all, create a Google My Business account. Google My Business alone will give access to Google Map listings, allow you to configure the essential information, and allow you to show up in the search results.

Relevance is also important. That is to say the similarity between the user’s request and the information provided by the merchant on his Google My Business page. The idea is to offer the best accessibility to your visitors.

Positive reviews are essential, do not neglect them. A comment requires an answer, which means you have to pay attention to your customers. Respond to your customer reviews, the good as well as the bad. In addition, the more you accumulate reviews the more you will be visible.

Let us assume that your Google My Business account is operational. It is recommended that you implement the best practices provided by Google. So, make sure that you define your regular opening hours. Specify your opening hours for holidays as well.

Offer complete information. Be accurate and comprehensive in order to optimize the correspondence between your information and the queries of the surfers. Make sure your opening hours, address and telephone number are all up to date and accurate.

Be sure to validate the ownership of your establishment. Thus, you will gain access to Google My Business account and be able to update your info. Use attractive visuals. They will increase your visibility on the page and will give an insight for the potential customers of your store. Make sure that you have quality visuals, and that they highlight the activities of your business.”