2017 Top 8 Local SEO Trends

Written by: Jason Bayless | May 04, 2017

Major changes occur in the online marketing platforms every year, and this affects the SEO industry to a great extent. Throughout last year, trends came up and changed the way SEO is done. Another year is here, and it’s time to redefine how SEO is going to operate. Read on to know some of the top SEO trends to watch out for in 2017.

Increased Content Variety

Now that every marketer understands the concept of “content is king,” it’s crucial to treat your king appropriately. Feeding content with links, texts and images isn’t good enough. Users are bored of reading those long texts. So, to keep the readers interested and engaged, you need to be more creative. Small video clips, animated presentation videos, gif images, etc. are loved by users. Additionally, info-graphics are also on demand and a trending content factor this year.

Voice search rise

Statistics have shown that voice queries will offer richer answers to the user compared to text questions. Most mobile devices have this feature too. As a result, people are conducting searches via the voice search and the trend isn’t likely to stop.

Mobile optimized sites and accelerated mobile pages (AMP)

More users are using their mobile devices to access sites, and it’s important to optimize webpages for mobiles. Mobile optimization is all about device acceptable contents, faster content loading, and easy navigation. Google’s AMP has been shown to increase the site’s loading speed, and it can offer amazing user-friendliness. Because Google recommends that the content is mobile friendly, AMP will reign in the SEO market.

Social media acting as search engine

Social media sites will contribute more to SEO. Businesses update content, interrelate with users and generate more traffic to these pages. Google will consider the social media content as a SEO factor for your business websites. All you have to do is post great and engaging posts.

Shifts to HTTPS

Google warned sites about failing to use SSL (secure socket layer) certificates on websites. SSL protects sites from hacking and malware attacks and builds trust among users regarding safety concerns. Users will be getting the HTTPs website more frequently. Get the SSL certificate from trusted security providers like Bluehost, Hostgator, and Godaddy.

Schema and structured data

Search engines are focusing on artificial intelligence. This will see the increased use of rich snippets and schema markup. When implemented on your web pages the bots and spiders will know exactly what the data is all about and users will get more effective data. This will also boost the site’s traffic and ranking.

Local SEO will impact search results

Since local SEO is about making the firm known to its native location, the site will need to have all the contact, location and social media details on the site. As long as the details are identical in any directory, the search engine will know that you are genuine.

User Experience (UX) will still be vital

UX makes the page visibility more user-friendly. It focuses on offering a better interface and easy option of exploration to users. Focusing on UX for your SEO will be a plus since Google will prioritize the pages that offer the best user experience. This will also increase rankings.