2018: 5 Strategies to Improve Local SEO

Written by: Jason Bayless | May 26, 2018

Local SEO strategies are key to driving revenue. Marketers ignore local SEO statistics at their own peril. According to the article, 6 Local Stats Every Online Marketer Needs to Know, published in Search Engine Land, local searches result in a store visit 50 percent of the time with 88 percent of shoppers claiming they trust online reviews just as much as a friend or family member’s personal recommendation. These types of stats leave little doubt about where consumers are turning for information before they buy. That’s why it is more important than ever before to capture leads from local SEO efforts. Below are proven strategies for improving local SEO results.

1. As published in Forbes, a top way of improving SEO is to be mentioned in major publications.

Since Google ranks these publications high, links to these highly credible online sources will greatly improve a company’s SEO ranking. One of the best ways to achieve ongoing coverage is by establishing relationships with journalists who will cover related news by quoting you or publishing upcoming events sponsored by your business or industry. While this can take some time, it is well worth the effort to start cultivating these high-profile associations.

2. Setup a Complete Google’s My Business Profile.

One simple way to boost your local SEO ranking is to complete your Google My Business application. This profile means your company will show up in searches when a prospective customer decides to search for what your company sells. Considering the fact that a growing number of people are searching on a mobile device for local businesses in their area, no company can afford to lose business to competitors because they haven’t committed to developing local SEO strategies.

3. Research and Select Well-Performing Keywords

CopyBlogger encourages marketers to do extensive research so that they use keywords effectively for best results. Knowing how your prospective customer will most likely search for your business when the time comes for them to go shopping is crucial to ensure your business shows up as a search result. Testing and tracking different keywords provide marketers with the information they need to promote their business strategically. Ranking high in search results for popular keywords is more difficult than ranking high for longer phrases used to search, simply due to the sheer number of searches. For example, if a customer searches for a steak restaurant in Atlanta, Georgia, the results will yield so many establishments, that it will be more difficult to rank high. But, if your customer is likely to search by something more specific like steak and live music in Atlanta, then a restaurant has a better chance of showing up since there will be fewer listings that rank for live music.

4. Create high-quality website content

High-quality content is the name of the game for attracting the attention of the all-important search engines as well as customers. Well-written articles and videos always add value. Be sure to add your local address so that your business will show up in local searches. Do not use a PO Box unless you have no other choice. Be careful about stuffing your keywords into your content unnaturally and too many times. This technique no longer works and will turn-off customers.

5. Maximize Social Profiles

Some ways marketers can optimize their social profiles is to ensure that your address is always listed on any profile possible. Inserting your website URL is also a “must do,” to boost the number of search hits. The information needs to be consistent across all social platforms. Inconsistent information can create problems.