Getting your website ready for local SEO is essential if you’re looking to connect and engage with customers who are seeking your products or services. When it comes to SEO, there are off-page and on-page SEO aspects that affect your ranking on search engines. On-page signals are the elements of a web page that influence rankings.
Here are some five excellent on-page local SEO tips to get you started.
1. Use Keywords Effectively
Keywords, when used correctly, can boost your organic reach. Your keyword should be in the first 100 hundred words of your content. Also, ensure that your title tag starts with the keyword. The closer the keyword is to the start of the title tag, the more influence it will have on search engines. Remember to use LSI keywords throughout your content as this is what Google uses to determine the relevance of a page.
Avoid over stuffing keywords in your content as this could attract a Google penalty. Always keep the reader in mind and make sure that keywords do not take more than 5% of the content on your web pages.
2. Watch Out For Ugly URLs
The category hierarchy of your site is reflected in the URLs. Unfortunately, most people tend to have crooked URLs that do not show the authority of information on the page. The right URL will help search engines determine the relevancy of a web page. Remember that search engines need to be able to crawl and index information without needing to prove the content on the page. Ensure that your page’s URL is keyword rich and short.
URLs should not exceed 255 characters. Include keywords in your URLs as opposed to random characters or numbers.
3. Check Your Title Tags
Title tags are an essential aspect of local SEO. A title tag is what appears in search results. It’s also what appears on the browser tab when you want to bookmark a particular website. Titles tell search engines what your page is about and they also give users an overview of what to expect when they click.
Ensure that your title tag not only describes the page but that it also contains the keyword you’re trying to rank for on search engines. The title tag should start with the brand’s name and the services provided. A good rule of thumb is to keep the title tag under 55 characters.
4. Optimize Meta descriptions
While Meta descriptions are not used as a ranking factor by search engines, they can influence users’ click-through rate. Having a clear and detailed meta description tells your visitors what your site is all about and this could boost your rankings indirectly die to high click-through rates. You can install a plugin such as SEO Yoast to add Meta descriptions with preferred keywords within each page.
5. Optimize Your Photos
Unfortunately, search engines do not see photos the same way you do. They need extra information to know exactly what photos are. Before uploading a photo, it’s critical to ensure that it is properly sized. Also, include the Alt-text that describes the photo and includes the keyword. The title text should also have a keyword and should describe the photo. Do not forget to check if the file name has your target keyword.
Local SEO should also have your name, address, and phone number visibly displayed. Do not forget to add social sharing buttons to your content to make your link building efforts easy. By using the above tips, you’ll be able to make local SEO work for you.