3 Best Local Blogging Practices

Written by: Jason Bayless | August 11, 2015

A blog is basically a collection of informative articles that provide value, help, and education that are designed to attract an audience. Blogging is ideal for businesses since it allows them to draw not just basic online traffic, but targeted Web traffic as well. A targeted visitor is someone who is actively seeking specific information due to some problem they’re having. Therefore, they’re more likely to become a customer. Also, blogs are excellent for SEO since they increase organic traffic by just containing the informative and relevant content that potential customers are looking for. Remember, when people go online they generally want to do, know, or learn about something.

How Do People Use Blogs?

Every single blog has its own unique set of goals. Some are managed by companies, some by individuals, and others by a combination of both. While blogs cover topics on just about anything you can imagine, there are a few main categories they typically fall into, which include the following:

• Professional
Professional blogs are designed to make a profit. Many times, their income stems from affiliate sales, online ads, or in other channels for potential income. Their main objective is to earn cash flow.

• Corporate
Corporate blogs are created by companies on behalf of their stakeholders or consumers. Often, they’re located on the primary website of the company or in a subdirectory/subdomain. Varied topics can cover anything from info about product launches, community relations, and announcements and/or news.

• Shared Community
This particular category frequently looks like what’s usually called hyper-local news. In fact, some high-profile blogs are great examples of how this premise works very well. Community blogs typically cover news related topics regarding a specific neighborhood and also have active user forums that usually produce much of the content.

• Interests or Hobbies
Blogs of this nature generally focus around a certain theme. It might be something professional like a tech blog or completely personal that may include sports, beauty, or fashion tips.

• Personal Journal
Bloggers who document a personal diary online sometimes have goals and ambitions that develop into other kinds of blogs. However, their primary goal is to share their personal lives and key experiences with friends, family members, and colleagues.

3 Important Local Blogging Practices

Even though the concept of blogging began as a simple way to express someone’s personal opinion and/or online diary, it eventually turned into a respectful way for professionals to summarize concise and up-to-date content of pertinent information online. Blogging is considered an all-encompassing way to convey specific information. Here’s a closer look at the three most important blogging practices today.

1. Subject Organization and Bullet Points

Some people belittle the use of bulleted or numbered lists by comparing them to boring government training and corporate presentations. But, bulleted lists are designed to keep content keenly organized and visually-appealing and used in a number of disciplines including engineering, whereby it’s critical for information to be concise and readable. Essentially, the exact same principle overall applies to blogs as well.

2. Blogging Frequency is Important

In order to launch a highly successful blog, the author should establish and follow a schedule for posting, every day if possible. Some writers may worry if they’re sacrificing the overall quality of the posts by being repetitive or wearing their content rather thin. However, frequent and regular posting is crucial based on the following key reasons:

• Updating every day drives more traffic, generates loyal readers, and encourages repeat visitors
• Fresh and new content helps boost your site in the search engines
• Blogging on a consistent basis will keep your creative juices constantly flowing

3. Be Concise and To the Point

In terms of blogging, it’s best to keep your posts simple, clear, and concise. This means learning how to convey important information in an authoritative way that’s engaging, interesting, and entertaining in 600 words or less.

Highly successful blogs are known as enjoyable and reputable sources of knowledge that earn the admiration and trust of their audience by regularly offering valuable and read-worthy content.