If you run a small business, SEO has to be a priority. You’ll never be able to compete with a major company’s advertising, but you may be able to bring in new customers online. One of the best ways to embrace SEO is to do so locally. By using the right tools and platforms, you can become a dominant force in your own area. Below are three tips that will not only allow you to strengthen your local SEO, but that will allow you to do so quickly. With a little effort, you can master the local SEO game.
Claim Your Listing!
If you’ve got a business, Google wants people to know about it. Perhaps the most powerful local SEO tool out there is the Google My Business listing, yet it’s something that is only claimed by a small percentage of business owners. If you want your business to jump to the top of the rankings, this is absolutely where you need to start. It won’t cost you a dime to claim, yet it will give you very quick results. This is one trick that every business owner should know of, and one that absolutely cannot be ignored by those who want to succeed.
Use Social Media!
Social media is one of the greatest tools available to businesses. If you run a small, local business, there’s no reason why you shouldn’t be taking advantage of the free social media platforms that are available to you. Not only will these platforms help you to connect with your customers, but they’ll provide another search result when people search for your business. It only takes a few minutes to set up a Facebook page or Twitter account, but you’ll reap the benefits for quite a while to come. Make sure to keep these pages updated so that they remain useful to you.
Connect With Your Community
Your connections are incredibly important on a local level. If you are not already a member of your Chamber of Commerce, make sure to join it. If your city has a website with business listings, make sure that your site is linked there. The more connections you have with the community, the better you are going to rank on local searches. This is a fairly easy task that anyone can complete, but it’s also a task that absolutely needs to be done. If you want to succeed in local SEO, you are going to have to be part of the community.
It does take much to get quick results from local SEO. As long as you are willing to embrace the tools that are in front of you, you can get to the top of the search rankings and generate more traffic. Take some time to see what else is out there and look for ways to jump ahead of the competition. SEO is always changing, and the businesses that are willing to adapt will always be those that are able to stay ahead of the game.