32 Point Local SEO Checklist for Your Small Business

Written by: Jason Bayless | September 06, 2016
An infographic from 99Media lists 32 steps to ensure that your website is gaining local visibility through your SEO efforts. They’ve been merged into categories here to help you understand the basics of your plan to move forward with optimization.

Website Optimization

You should have a desktop website that is also mobile friendly to ensure that all visitors are happy with it. Many visitors are on mobile devices when planning to visit a local business. Your business address and phone number should be in the header as well as the footer of the site.

Reviews and Testimonials

Create a page on your website for your customer’s reviews and testimonials. You should be asking them to review your services or products, but also give them a place to respond to your requests directly on the website.

Contact Page

The contact page should have all the information they need to direct questions, concerns and comments to your customer service department. If you don’t give them a place to air their grievances, they’ll do it on your review page or a third-party website instead.

Keyword Research

The keywords that you choose for your business are vital to the success of your SEO. You can use a research platform like Google Keyword Planner to find keywords that are being searched in your industry. Other platforms like SEMRush and Ahrefs are terrific for coming up with valid keywords too.

Content and Keywords

Each page or post on your pages should have a unique URL with the keyword optimized in the title. This will give you unique and targeted keyword optimization. The keywords should be in the headings using h1 and h2 tags, and there should be descriptive snippets using the keywords in your content too.

Internal Linking

While you might hear about linking from other websites as being vital for SEO, linking internally is just as important. It’ll keep visitors within your website searching to see other articles and information you may have. Time spent on the site is a signal Google uses when ranking.

Image Optimization

When adding keywords to your content, don’t forget to optimize your images with keywords. The alt tags for every image on your site should have your main keyword or a secondary keyword. It’s a simple matter of adding the information during the editing of the image. Many people do image searches, which will bring your website up in the search results.

Social Media

You should have a Facebook fan page for your business. On this page, you can add your hours of operation, address and phone number. Don’t make any changes to the address since that will mess with your Google ranking. Claim your page on Google Places too. All information shared on social media should be accurate.

Third-Party Review Sites

Angie’s List, Yelp and Foursquare are just a few websites that allow people to leave reviews. To control your business, you’ll want to claim your listing on these sites. Add pictures and business hours to the sites. Respond to reviews on the site with a calm demeanor even if there are negative reviews. Potential customers won’t visit your business if you berate reviewers.

Google Analytics

Set up and learn how to read your Google analytics from your account’s dashboard. There is a ton of information to be learned from the analytics like search engine terms that bring visitors to your site and results of campaigns through social media sites.

These steps to bringing local traffic through SEO are vital to the success of your business. They’re easy things you can control on your website to make sure it’s optimized correctly. If you do nothing else in terms of SEO, you need to make sure these steps are handled. Check out the infographic to see the exact steps in the roadmap.