4 Local SEO Strategies Every Digital Marketer Needs

Written by: Jason Bayless | February 28, 2017

Local SEO strategies take a completely different approach than those for national companies. Because the target audience falls in a much smaller area, it is important to ensure all your marketing efforts are appearing in that area. If the potential customers in your community are not seeing your marketing efforts, you could be missing out on some major business opportunities.

If you’re a digital marketer creating a local SEO strategy, you need to follow some unique tips and tricks for reaching a location-specific target audience. To ensure your marketing efforts are appearing in the right place, here are four strategies you need to include in your SEO plan.

1. Create Online Listings

For a local business, you need more online presence than just your own website. Because local customers and shoppers use many different platforms to find businesses in their areas, you need to create listings on those sites.

The first place to begin creating an online listing is on Google My Business. Because Google is the largest search engine around, you need to do whatever you can to increase your chances of getting found. In addition to Google, you will want to create listings on Yelp, Travel Advisor, Bing, and Yahoo.

2. Get Positive Customer Reviews

Setting up your listing isn’t enough to get it noticed. If you want to show those platforms that you have a service worth recommending, you need the support of your happy customers or clients.

To give your online presence a boost, ask your customers to leave you a positive review on the platform of their choosing or on a specific page that you’re looking to build. The more positive reviews that you can get for your company, the more likely you are to find your business name at the top of a results list.

3. Use Local Keywords

Any digital marketer knows that keywords are a major part of an SEO strategy. But when you’re creating a strategy for a local company, those keywords must include the area that you are targeting. This can make the difference between appearing in a national search where viewers cannot realistically use your services or appearing in a targeted search with customers ready to come in your front door.

Adding a local component to your keyword can help Google crawlers and other search engines identify that your business is targeting a specific area. By including the location of your business in your headers, titles, and meta-descriptions, it can become apparent that you are serving that particular area

4. Take Advantage of Social Media

Social media is another great way to boost your SEO strategy. Because Google and other search engines now include social media posts as a page to your website, being active on social can help improve your chances of appearing at the top of a local search.

Social media is also great for personally connecting with your audience and potential customers. With each share that your posts get, it can count as a link to your website. As more and more followers share your content with their own friends and followers, you are getting your name in front of potential buyers who may connect with you. The more followers, friends, and fans you have on social media, the better your chances are of growing your business.

For a local company, SEO is incredibly important for drawing in new customers and reaching new levels of business success. But if you’re a digital marketer hoping to attract local customers without a local SEO strategy, you may be left wondering why you’re not getting much attention.

These four tips are a great starting place for any local SEO strategy. With a more targeted approach, you can see more local business, gain a following of local customers, and become a business pillar for your community.