Local SEO is becoming increasingly important, especially for professionals such as dentists who are seeking customers who live nearby. More and more people use the internet to find professional services. It’s crucial to have your practice to have a strong ranking in the search engines. The following are four essential local SEO tips for dentists.
Claim Local Listings With Google, Yahoo and Bing
Each of the major search engines provides you with a simple process for claiming or verifying your local listing. A good place to start is Google My Business, which makes it possible for customers to find you on Google search, Maps or Google+. Don’t, however, limit yourself to Google as many potential clients use other search engines. For even more exposure, get listed with other directories such as Yellowpages.com, Superpages.com, Angieslist.com and others.
Make Sure Your Listings are Consistent
One local ranking factor that you shouldn’t overlook is being consistent with your NAP information. This stands for name, address and phone number. Even minor discrepancies from one listing to another can confuse the search engines. For example, there might be a cell phone number in one listing and a landline nubmer in another. Make sure your business name and address look the same everywhere. Worst of all is if you have listings with outdated or incorrect information. Check all of your listings and make sure the information is correct and that it’s consistent .
Use a Good Variety of Keywords
You should research the keywords that people in your area are likely to be using when searching for a local dentist. Depending on the services you offer, you might use terms such as “implants,” “teeth whitening,” “children’s dentist,” “dental checkups,” “root canals” or any other dental services you offer. You can combine these terms with the name of your city as well. Keep keywords in mind whether you are writing blog posts, the pages of your business websites or social media posts. However, you also want your copy to sound natural and not give the impression that you’re keyword stuffing.
Manage Your Reputation
People don’t want to go to just any dentist. They want someone who is trustworthy, competent and who minimizes discomfort. That’s why reputation management on sites such as Yelp are extremely important for managing your reputation. It’s simple to claim a free listing on Yelp. Encourage your patients to leave reviews on Yelp. When you have a Yelp listing, you’ll have an extra incentive to provide great care to your patients. If people are dissatisfied for any reason, do everything you can to rectify the situation. Many negative reviews for medical professionals are focused on long wait times and on interactions with office staff. Learn to be efficient and considerate about scheduling so people don’t have to wait too long. Be sure that your staff treats the patients with the utmost courtesy. This, combined with great dental care, should provide you with reviews that are overwhelmingly positive.
Optimizing your local listings is one of the best ways to attract new patients to your dental practice. Local SEO requires you to pay attention to a number of factors. The above recommendations are a good place to start. Remember that you have to consistently monitor your listings, including reviews on sites such as Yelp and Angie’s List. Local SEO requires some attention, but it’s well worth the effort.