“If you’re a small business and want to succeed on the internet, it’s imperative that you deploy local search engine optimization strategies for your website. Here’s 4 important tips on how to keep your small business website search engine optimized.
It Starts At Home
The website that you create is the most important asset that you have online. It’s your virtual business card. With that in mind, it must reflect your brand and be fully optimized for your business. This includes incorporating the name of your business, address and phone number on not only the homepage of your website, but on each separate page. An easy way to do this is to include that information in the area above the fold. You don’t want to have people scurrying around looking for information on how to find you. In addition to highlighting your location and contact information, you should include local names of businesses, sports teams and streets in your copy as well as phrases that are voice search friendly. Many individuals are now searching with voice and choosing where they go in just seconds. By incorporating these tactics, Google will understand a lot more about your site, and it will also help potential customers become familiar with the area where your business is located.
Utilize Third-Party Listings
You must use third-party listings to boost the presence of your business. Sites such as Facebook, Yellowbook and Yelp allow you to “”claim”” your business listing. It’s imperative that you use these resources to your advantage. Listings with wrong information will definitely have a negative impact on the search results of your business. It’s good practice to check these websites for consistency and make sure that your information is exactly the same on each and every third-party listing. You can also build out your presence on these sites by including videos, photographic images and other top information that’s relevant for your business. This not only helps the search engines, but it will also entice customers to visit your website and eventually walk through your door.
Spread Your Message on Social Sites
Use popular social sites to your advantage by placing specific longtail keywords within the content. As an example, if you are a bakery and just use the term “”baking shop”” as your keywords on social sites, you are giving too broad of a description. Dial down and get specific with the types of baking items that you offer. Also, don’t forget to include your location with these keywords. Describing your business as a “”bagel bakery in downtown Puyallup Washington”” is a much better keyword phrase than “”Puyallup bakery shop.”” In addition, you also want to include other details such as pricing and take-out options. By using keywords that are more descriptive in your posts on social media sites, it will be easier to get found, and it will also add strength to your search results as Google will often index the content from these sites.
Mobile is a Must
A responsive design that is smartphone compatible is a must if you are going to compete on a local level. Google uses mobile friendly factors as part of its algorithm so you should too. Mobile offers you the chance to really engage with your customers by offering them special promotions, writing about daily deals or offering a weekly video that discusses your products or services. A memorable and enjoyable mobile experience will initially send customers to your door and will continue to send them back in the future. Be sure to create an outstanding mobile experience for your current customers and those people who may be checking out your business for the first time.”