Search engine algorithms continue to evolve at a rapid rate in an effort to provide visitors with the most accurate search results. This leaves the question to Internet Marketers: how do you have a competitive advantage over the competition? Luckily there is a simple answer: local SEO. Search engines are much smarter and are helping to eliminate keyword stuffing into content. These algorithms now place a higher emphasis on localized on-page SEO, uniformity and accuracy of local citations. These new developments require strong SEO values for companies that operate out of multiple locations. Therefore, to gain more foot traffic as well as online traffic, you must optimize local SEO.
Four Local SEO Tools
Luckily, there are four excellent tools available to help you optimize local SEO. These include the following:
One: Yext Power Listings
Yext is one of the best tools available for local SEO. It helps you claim citations throughout the Internet through their partnership with over 50 citation websites. With the simple click of a button, you can update all of those websites with citations. Also, there are multiple features with the Yext subscription including adding calendar events, bios and products to every citation. You even have the ability to navigate to their site immediately to “Scan your Business.” This free option gives you a chance to see how your company appears on the Internet. It will provide information about each listing and display inconsistent information by highlighting it.
Two: Advance: Web Ranking
With a lifetime membership cost of around $200, Advanced Web Ranking is a local SEO tool that helps you research generic and local keywords to post on your site. The program gathers data from Google Adwords, Webmaster API, Suggest, Word Tracker, Yahoo API and several others. Other features include a web-based rank tracker, white label reporting, Google Analytics integration with visibility scores and traffic data and simplified user management with specific permissions for different projects. Also, Advanced Web Ranking delivers accurate local rankings down to a city-level view with places listings and an easy-to-use and navigate interface.
Three: Moz Local
This freeware program, or $49 per year per location for additional features, recently re-launched the software to include the GetListed local citation finder tool. Features include a listing score, profile completion percentage within each of the major search engines, real-time online reviews, web duplicates and it notifies you of any incomplete profiles. Also, the software comes bundled with a CSV template to assist in the management of listing with all partner sites. Please note this software is only available for local businesses in the United States.
Four: Google Local Toolbox
This free software from 51blocks.com delivers prefabricated code that helps to structure your website using the best local SEO practices. Helpful features include GeoTags which can be placed on the header of your website, an hCard format to use them in footers, geographical metadata for photos and videos, SMS messages, QR codes, RSS Feeds and SMS messages. The hCard format display geographical data through mobile and desktop-based Google Maps and Google Earth. Additionally, the tool offers a diagram to help create a structured markup that is supported by all major search engines. Furthermore, you have the ability to download your site’s Geographical Location XML and KML files.
All four of these tools are excellent options to help improve the presence of citations thus boosting your website’s visibility. Each software package provides comprehensive SEO tools for campaign management. With a heavier future reliance on mobile browsing and purchasing, these four resources are tapped in to advanced functionality.