4 Steps for Local SEO

Written by: Jason Bayless | July 04, 2015

Back when search engine optimization was first born, the field was simpler than it is today. The main emphasis was placed on the incorporation of multiple keywords and phrases, and the goal spanned across various businesses. Now, however, the practices of SEO have been emended and refined. Local SEO is one branch of the field, and you can implement its practices in four steps.

1. Understanding Local SEO
Before you can even begin to evaluate your own website, you need to understand what local SEO is. Search engine optimization itself is a series of practices that help to drive traffic to your website. When you use SEO, you bring in more visitors. However, when those visitors are unlikely to purchase products or services from your business, they are unsuccessful leads. Targeting your SEO to the local area, therefore, is important, especially if you do not sell products online. Even for businesses that do offer an online storefront, local SEO is important. The majority of your customers likely live in the area. Local SEO is also important for businesses that cater to travelers. Vacationers and other travelers are likely looking for services in a specific area, so you need to cater to their needs.

2. Evaluating Your Current Page for Local SEO Techniques
Starting from scratch can be a scary thought, especially for businesses that have put prodigious time and money into their websites already. Fortunately, you can evaluate your website and your marketing strategies to see if you have already implemented some local SEO techniques. For example, maintaining the address and phone number of your business on each page of the website is an element of local SEO. Many businesses already employ this practice, so that is one less change that you need to worry about. You may also simply need to tweak the way that you incorporate keywords and phrases. Instead of simply naming the type of business that you are, you will also need to bring the city and state into the phrases to properly maintain local search engine optimization.

3. Consulting with Local SEO Experts
Once you have revised your page to the best of your abilities, you may still not have attained the level of local SEO that is necessary to succeed in today’s extremely competitive marketplace. Since the need for SEO is so grand, you can find plenty of companies that specialize in its practices. These professionals can evaluate your website further to determine if the new techniques you have employed are enough to draw in the amount of customers that you need. Also, local SEO is a field that has undergone changes in and of itself, and it is likely to continue progressing as time goes on. Having a professional SEO team allows you to remain alert to these changes and to implement them onto your website when the time is necessary.

4. Practicing, Maintaining and Upgrading Local SEO Techniques
Once your website has been revised to contain the major components of local search engine optimization, your job is not completely over. You still need to keep an eye out for new techniques. Furthermore, you will continuously have to focus on new link-building campaigns, fresh content, social media extensions and connections and better methods for naturally integrating keywords into the content of your website. You also must pay attention to content market and mobile optimization. Failure to employ these methods in your local SEO strategy can leave you with fewer customers that competing pieces. Content is powerful in speaking directly to the public, and websites optimized for mobilization allow individuals on-to-go to obtain information about your business. Yet both of these pursuits require your ongoing attention.

The process of integrating proper local SEO techniques into your website is more cyclical than it is linear. Paying attention to important updates to the field and bringing them into the domain of your website will help you to stay current.