5 Aspects of Local SEO

Written by: Jason Bayless | November 28, 2015

Having a local SEO strategy will help you improve online visibility, establish brand credibility and drive traffic to your site. Therefore, companies should follow the five tips below to increase their local SEO effectiveness.

NAP Listings
In order to improve local SEO results, online companies must focus on creating local citations, or NAP listings. NAP refers to name, address and phone. NAP listings are local citations that usually link back to the target website. Experts emphasize that consistency is the most important factor with NAP listings. This means that NAP listings should be standardized and provide the same information. There are different websites available that provide free resources for building citations, such as Citysearch and Insider pages. On the other hand, there are also paid tools, such as LocalVox and Moz Local available. Finally, you can even review your competitor’s citations through advanced Google searches and improvise accordingly.

Build Local Links
In the end, links are the heart of Google’s complex search algorithms and are very important for local search results. Luckily, there are specific techniques for building local links. For example, find local business directories and review sites and claim your listings. For example, start with Google Places, Bing Local, Yahoo Local, Yelp and Angie’s List. Additionally, certain industries have their own review and directory sites that allow local businesses to create profiles and link back to their site. Finally, connect online with local non-competitive businesses and form a mutually beneficial website link partnership.

Schema Markup
It is very important to have an excellent schema markup. This website code helps search engines provide more informative results to users about your business. For example, schema markup codes interprets what data means to search engines and as a result, website content is better indexed and returned. Schema markup has special syntax for different categories, such as events, articles, products, restaurants, movie reviews and local businesses. Each category will have its own specific item-scope and item-type. To illustrate, a local business that uses schema markups on its event schedule will enjoy having upcoming events displayed on Google searchers. In a nutshell, schema markup enables companies to highlight the most important and useful information for users. Finally, schema markup uses simple and unique syntax that is easy to learn and user-friendly.

Google+ Pages
Online companies should have both a Google+ local page and Business page. The Google+ local page is a kind of directory listening that Google uses to display basic business information, such as name, address, website, website, phone number and hours of operation. It will also display where your business is physically located on Google Maps. Here, customers will be able to leave reviews and learn more information about your business. On the other hand, a Google+ Business page is equally important to establish credibility and increase visibility.

Online Reviews
There are many sites and platforms that allow customers to post online reviews. Positive reviews will definitely increase traffic and conversations. Therefore, guide customers on your website to post reviews on targeted websites, such as Google+, Yelp, Yahoo! Local, Angie’s List and even the Better Business Bureau. Ideally, request a satisfied customer to post a positive review. If you receive any negative reviews, promptly respond and resolve the matter as efficiently as possible.

Overall, there are many ways to improve your local SEO effectiveness. Be sure to optimize NAP listings and built plenty of local links. Take advantage of schema markup coding to offer customized and informative search results. Claim your verified Google+ local page and be sure to encourage positive online reviews.