The right SEO tools can help customers within your desired geographical area easily find you, a big advantage for any business looking to stand out from the competition. Local SEO itself has evolved beyond simply linking a location to your keyword (“Miami used cars” as opposed to “used cars”) into a more involved process. Fortunately, many of the local SEO tools available are either free or fairly inexpensive and, more importantly, pretty good at helping you sort through your SEO options.
This free local SEO keyword generator tool determines keyword variations most likely to work within your desired location. All you have to do is enter your zip code and you’ll get a list of keyword combinations. You can also enter a radius to include areas surrounding your desired area. For sites, blogs or social platforms where you’re not too concerned about location, leave the zip and radius fields blank. You’ll still have to do some experimenting to see what works best for you, but this tool does make it easier to come up with possible geo-specific keywords you can use for your business listings.
2. Free Local Analysis (from 51Blocks.com)
Specifically designed for local businesses, this free tool incorporates some of the factors Google Maps uses for location ranking. You’ll get a summary showing how optimized your Google+ local listings are for your particular location. You can also use this tool to check local optimization on your website or blog. It will show which elements of your website are optimized for local SEO and which parts of your site aren’t. Another perk you get with this tool, limited to businesses in the United States only, is information on your competitors’ sites to determine areas where your competitors are stronger or where you have an advantage.
3. Moz Local
Formerly GetListed, this local citation finder tool also gives you a profile completion percentage for each search engine, a look at your online reviews and even a listing of incomplete profiles from platforms or sites you may have initially joined and abandoned later and any duplicate sites or pages you may have out there in cyberspace. You also get a few other helpful features, including the ability to manage and upload your listings with Moz Local’s partner sites. While you can get access to enhanced listings for a fee, the free version still provides plenty of useful information you can use to attract a local audience.
4. Rank Tracker (from Link-Assistant.com)
This free search engine results page (SERP) rank tracker tool gives you a free report on how various locally-targeted keywords rank on various search engines. You also get the option to track your desired local keywords on 300-plus search engines to see where your keyword combinations land on various search engine results pages. You can also check on competitors, store ranking results, get keyword suggestions and generate progress graphs.
This business citation finder tool also allows you to list your sites on other business sites. It will find the business listing sites your business isn’t currently listed in and give you the option to add your listing. You can also monitor reviews and track the search performance of your local business. This tool can actually save plenty of time by finding popular listing sites you may have overlooked, increasing your online visibility to local consumers. Your fee is based on the number of listings that need to be fixed.
These are just some of the tools you can use to help your local SEO efforts on your own time. If time is an issue for you, there are plenty of reputable local SEO companies who can manage your local SEO efforts. Regardless of which option works best for you, the one fact that’s clear is that locally optimizing your content can be a cost-effective way to get your message in front of the right audience.