If you’re looking to successfully market a local business on the Internet, then local SEO (search engine optimization) may be the most effective option out there for you. This type of SEO enables businesses to reach potential customers when they’re in the middle of the process of actually locating specific services or products. If you want to make the most out of local SEO techniques, the following tips can be extremely helpful to you.
1. Label Your Business As Being “Local”
If you fail to label a business as being local, you could potentially miss out on attracting valuable local customers, which is the last thing you want or need. It isn’t only important to make sure a business is part of the local category, however. It’s also important to provide both a local telephone number and a physical address. These things can all help you “seal the deal” in making sure sure that all potential customers view a business as being local.
2. Focus on Keywords
When it comes to local searches, keywords are your friends. If you’d like to zero in on a local market, keywords are the way to go. Showing up quickly in local search results is nowhere near as difficult as showing up quickly in general search results. If you don’t put specific geographic information in the keywords you use, you’ll have a tough time getting the attention of local searchers. If you’re trying to market a local Italian restaurant, make sure to employ the name of its specific town or city as a keyword. If you don’t do that, people who search for Italian dining options in your designated area won’t be able to find you easily.
3. Put Your Business Name in Directories
Getting local searchers to visit a business website involves being as diligent and detail-oriented as possible. That means covering all of your bases. Make sure to submit the business to all of the available local directory options near you. These directories tend to be free, so you don’t have to worry about spending any money. Bing Local and Google My Business are just two examples of local directories that are totally free. It isn’t uncommon for potential customers to check these websites out prior to actually conducting standard search engine searches.
4. Concentrate on Ratings
Ratings can do a lot to help a business enhance its online presence, to say the least. If you own a business, try to get your existing customers to give it positive ratings on the Internet by presenting them with exciting incentives such as coupon codes. If a local searcher comes across your business on a search engine and notices that it has glowing 4 and 5-star ratings from most reviewers, then he or she may take the plunge and actually visit your site. Good ratings can indeed help businesses win new customers all of the time.
5. Make an Efficient Mobile Website
If a business wants to truly thrive in the modern world, creating a mobile website that’s easy to navigate is one of the smartest options out there. People frequently rely on mobile devices to locate businesses nearby. If a driver is stranded on the side of the road and needs to find a reliable auto repair shop, he’ll likely use his mobile phone to search for a nearby business. He clearly won’t have access to a desktop computer when he’s away from home and unable to really do anything about that. If a business has a clean and organized mobile site, that can be a great way to draw in new customers.