Search engine optimization is constantly changing, and keeping up with change is essential for making the most of your online resources. Local SEO, in particular, has proven to be an essential cornerstone for a wide range of businesses, and mobile devices are becoming more popular every year. Here are a few tips for making your mobile design friendly to search engines.
1) Put Important Information in Text
Some websites use images for listing a company’s phone number and address. Mobile users, however, won’t be able to tap on this information to place calls or use GPS apps. From the perspective of search engines, this information is essentially invisible, and crawlers won’t be able to locate your business. Ensure this information is listed in text where it’s easy to find.
2) Location Information in Maps
Although addresses in text form are useful when telling search engines where your business is located, map tools, including Google Maps, provide even better precision. When you use these maps, search engines will be better able to find where your business is located, increasing the likelihood of programs providing even better precision for potential customers and possibly increasing your rankings.
3) Unify Your Codebase
It can be tempting to create one website for mobile content and another for desktops and laptops. However, modern web programming provides tools to allow developers to unify the experience. Doing so means you won’t have to update information on both websites if anything changes, and it helps you reduce the amount of work you need to maximize your SEO results.
4) Local Keywords
People searching for businesses and restaurants on their phones often include location information, including city names, neighborhood names, and street names. By identifying these keywords and placing them within your content, you increase the likelihood that searchers will locate your business. Note that visitors might not enter information that’s entirely accurate; visitors might think they’re in the wrong neighborhood, for example. Try to include mistakes visitors are likely to make in addition to accurate information, especially if you target tourists.
5) Update Maps Manually
Google and other map providers are becoming excellent at identifying the physical locations of businesses. However, mistakes still happen. Make sure to claim your business on map programs to prevent others from hijacking your information. Check periodically to ensure the listed information is accurate as algorithmic changes can misplace your business, potentially depriving you of potential customers. Mobile SEO and location information are intertwined, so be vigilant when checking information.
Digital technology is playing a larger role in our lives every year, and it’s critical that businesses make the most of their online resources. Make sure to focus on SEO, and pay extra attention to local SEO and mobile optimization.