5 Local SEO Strategies to Boost Search Rankings

Written by: Jason Bayless | September 19, 2014

Although it’s no longer a secret that the use of sound local SEO strategies can help business owners build their brand and boost conversion rates, what remains uncertain in the minds of many company leaders is which techniques to implement-and how. If your business is struggling to harness this excellent and highly effective form of internet marketing, the local SEO strategies found below will be of great assistance to you:

1. Remember That Content Is King.

If you’re serious about generating wealth through the use of local SEO strategies, remember that one of the best techniques to implement is the creation of great content. In so doing, you’ll be able to keep local searchers interested in your website, thereby increasing the likelihood that you can boost your conversion rates. There are several textual elements that can make your content great, including the use of “scannability” components such as bullets and headers. Additionally, focus on ensuring that your content is original, free of grammatical errors, and contemporary.

2. Know Your Local Community.

In recognizing that local SEO is an effective way to gain the attention of clients within your local area, it’s important that you gain an awareness of various sociocultural realities that give shape and substance to their identity. In discussing this important matter in an article entitled “Local Spanish Keywords: One Size Does Not Fit All,” writer Lourdes Alcaniz provides business owners catering to large Spanish populations to recognize the role that choosing the right Spanish words can play in capturing and maintaining their attention. The recognition of cultural markers such as this can play a key role in helping you build a base of loyal customers.

3. Optimize Your Content For Mobile Users.

These days, sales for mobile devices exceed those for PC users, meaning that business owners should ensure that individuals who conduct local searches from smart phones will be able to view site pages with ease. To accomplish this objective, business owners should invest in mobile optimization software so that their sites remain aesthetically appealing and functional for users who access the pages via electronic devices.

4. Utilize Sound SEO Practices.

As noted by Search Engine Land in their important article “What Is SEO / Search Engine Optimization?,” “SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.” Practicing general SEO practices (such as link building, keyword analysis, and great content creation) is integral to the process of optimizing your local SEO campaign. Why? Because the consistent use of great SEO strategies will help your domain gain authority, a factor which will precipitate your popularity in the search engine results pages.

5. Get Professional Help.

If you’re serious about using local SEO strategies to boost your online conversion rates and develop a base of loyal clients, know that attaining assistance from professional local SEO marketers is almost always a prudent investment. This is the case for several reasons, including the fact that these techies have generally acquired years of experience in implementing proven local SEO strategies that will help clients accomplish their professional goals. Since this is the case, you should consider visiting websites such as LocalSEOCompanies.com and searching through their listings of companies to find the perfect professional team.


Business owners who want to maximize their opportunity to generate wealth online should note that local SEO must become an integral component of their general SEO campaign. In recognizing the truth of this principle, companies should begin utilizing some or all of the strategies found above. In so doing, businesses will likely be able to effectively reach members of their target audience and subsequently meet their professional goals.