5 Local SEO Tips for small businesses

Written by: Jason Bayless | September 02, 2017

“Local Search Engine Optimization (SEO) is among the best marketing strategies for small businesses today. SEO involves the use of effective marketing methods to improve the visibility of your business in web search results. That can only happen if you go about it right by considering the services of an excellent SEO company. They will extend your marketing efforts to social media to improve the ratings and reviews of your products.

Here are some of the top five local SEO tips that will get your business appearing in the top Google search results.

1. Ensure that Information in your Site is Adequately Optimized

For a small business, a website is the most valuable online marketing asset. Some of the measures you can take to optimize your business information site fully are discussed in this section. The initial step is to make sure that your domain name reflects your business type positively. Professional clients respond less to haphazardly created domain names; hence you will lose valuable customers with such. Another tip is the insertion of keywords in page titles and text that identifies with your services and business location. The third optimization step is to add your business name, address and contact details on all the web pages of your site to target local traffic. Consumers are likely to opt for the services that are accessible within their geographical location.

2. Optimize your site for the Mobile Users too

Most people perform local searches on the go through their mobile phones and tablets. Consequently, you should ensure that your site is optimized to fit on mobile screens and is fully responsive. There being several browser platforms for different mobile versions, make your site work seamlessly on the various supported mobile browsers. That way, clients can access information about your products quickly irrespective of their location.

3. Design a targeted landing page for every location

Today, the standard SEO package isn’t enough because search engines like Google are focusing more on localizing the organic searches. Therefore, to get the most out of Search Engine Optimization, create unique landing pages tailored for each city where you render your services to earn better organic rankings. The landing pages should have details such as contact information, map to your stores, open hours, buttons for social media and Meta descriptions appealing to every target city. However, watch out not to duplicate the same landing page by changing only the names of each city.

4. Make your citations and listings consistent

A website is where your business resides in the online scope, and may not be where most of the clients find you. A lot of traffic will come from directories like Google, Yelp, Urban Spoon and social media among others. This implies that your strategy should include adding local listings and citations on renowned social media, powerful review sites, and popular search engines. Integrate these citations with local maps that are also accessible via mobile phones.

5. Promote and employ reviews strategically

The customer reviews are an integral part of social proof and contribute significantly to the ranking of your website. A large number of the online consumers make their product choices based on the reviews or star ratings. Therefore, the rule of the thumb is that good reviews and ratings are perfect for business. Ways of improving your reviews include having your review objectives outlined clearly as well as seeking support from your employees. The latter will ensure that you have a reliable review process governed by your employees who interact with clients the most. SEO requires providing incentives for reviewers, engaging in social media contest and after sales staff reminders.

These SEO tips will guarantee results as long as you integrate them with the SEO best practices. Consumers are increasingly choosing their mobile phones over PCs when finding small businesses. This implies that mobile optimization is also a mandatory marketing tool for your small business.”