There’s a lot written about SEO and how to boost search engine results. However, it almost always boils down to things that involve words. Whether it’s a blog post, a Facebook status update or the actual copy on your website, strong and effective writing is the cornerstone to a good SEO strategy.
If you’re new to writing for the web, here are some tips to help you get started.
1. Know Your Local Culture
What works in New York City doesn’t always work in that small town in Texas. Remember, local SEO is all about appealing to your local demographic, not appealing to the internet entire. At the same rate, however, there are differences between different industries as well. The language used in marketing materials by a chic cafe should be entirely different than the language employed by an auto mechanic.
2. Find Your Voice
No one who’s ever picked up a pen or sat down at a keyboard has found their voice on the first try. Writing for your business is all about gradually finding your voice. You should consider your brand’s image when you write copy for your website. Do you want to be taken extremely seriously and seen as an authority on tough subject matter? Do you want to seem lighthearted and approachable, even humorous? Try to find your voice, hone it and use it consistently throughout all of your marketing copy.
3. Practice Makes Perfect
SEO copywriting presents its own unique set of challenges outside of the normal difficulties that all writers face. Besides the fact that the copy has to be interesting and compelling, it also has to seamlessly integrate keywords that will help to improve your company’s search engine rankings. This is why practice makes perfect when it comes to writing copy for your business.
4. Be Consistent and Regular
If you’re new to copywriting, one blog post can easily take two weeks to complete. In fact, the idea of professional copywriters knocking out five blog posts a week might seem absolutely unfathomable to you.
While copywriting might feel quite challenging, especially when you first get started, it’s crucial that you stay consistent. The fastest way to lose followers is by failing to regularly update your blog or social media pages. Once people have become accustomed to regular updates, they’ll lose interest if those updates abruptly stop.
Simply put, it’s about willpower and dedication, especially at the onset when you feel like you’re talking to yourself. No one ever obtained online marketing success overnight. Instead, months and months of talking to no one or a very small audience eventually paid off. For this reason, it’s crucial that you stay consistent and regular.
5. Know When To Outsource
We all have our strengths. For some of us, writing simply isn’t one of them. You might be the world’s most ambitious and business savvy entrepreneur, but copywriting might be a mountain that you simply can’t climb.
In these instances, it might be time to outsource. Luckily, the internet is full of copywriters, many of whom provide stellar work for affordable prices. Shop around until you find a copywriter who understands your business and wants to collaborate to help it grow. Working with the same copywriter over and over again will help you to keep a consistent and distinctive voice, which is excellent for branding your business.
Good copywriting can make or break the online marketing efforts of any local business. If you follow these tips, you can maximize your results and ensure that the people who visit your website don’t immediately click away.