If you are a small business owner, you probably understand how important it is to attract new clients and customers online. With so many people turning to the internet to find the products or services to fix their problems, you need to have a strong online strategy that helps you get found by your target audience.
In order to increase your online visibility, you need to have a strong SEO strategy. But when you have so many other tasks and jobs to focus on, you may feel like you just don’t have the time to create a search engine optimization strategy to promote your business.
Thankfully, you don’t need to be an expert to create an SEO strategy for your small business. Here are five simple tips that you can implement right now to get better results.
1. Create a Blog
Blogging is one of the best tools to give your SEO strategy a boost. Because search engines will look for websites that are constantly uploading new information to their site, blogging ensures you’re staying relevant and visible to a search engine crawler.
Blogging also gives you the opportunity to target your keywords, answer community questions, and provide relevant information to your audience. When you’re able to provide them with the information they’re looking for, you can build trust and convince them you’re the company worth purchasing from.
2. Get Reviews
When a customer or client is looking for a business to purchase from, they’ll want to know it is highly recommended. Having online reviews can ensure you’re putting your best foot forward online.
Search engines also favor businesses that have more positive reviews. Because they want their users to have a positive experience, they’ll push the best reviewed businesses to the top of their list. To improve your ranking, ask happy clients for more positive reviews.
3. Update Your NAP Information
Your NAP information is your name, address, and phone number. While this may seem like basic information, it is incredibly important to your local SEO strategy. This information allows a search engine to connect each of your pages and profiles together, improving your SEO.
Make sure your NAP information is accurate and consistent. You want each of your profiles to display the same information, even down to the punctuation and abbreviations.
4. Use Social Media
Many small business owners feel like they just don’t have the time to use social media, but it is one of the best ways to improve your SEO strategy. Not only can you connect with your audience but you can also target your keywords.
Using optimized posts, you’re able to rank on a search engine, create backlinks to your website, and improve your online presence. When you appropriately share your blog posts and articles on social, you’re driving more traffic to your website – improving your SEO.
5. Place Keywords Appropriately
Your keywords act as the foundation for your SEO strategy. You want to target the right keywords in order to attract your target audience. But where you place those keywords can be just as important.
Make sure you’re putting your keywords in titles, descriptions, within the first paragraph of your articles, and in the URL of your posts. This will ensure a search engine crawler can find your information.
Creating an SEO strategy doesn’t need to be difficult. Use these five simple tips to begin creating the SEO strategy that will boost your visibility and attract new clients to your business.