Trends are constantly changing in the world of local search engine optimization. Here are five important SEO factors to consider in 2017.
In 2017, user experience is still an important part of local SEO. Your site must be packed with information about your business, products and services. Videos, infographs and high-resolution images should support text. Also, page titles on your website should be unique for each product or service that you sell. This will help your website avoid any penalty due to duplicate content. Good user experience also means that you should be listing your business name, physical address and a contact phone number somewhere on the page that gets noticed. Preferably, this information should be placed in a prominent position at the top of each page. By doing so, you ensure that users know where you are located.
Include a Blog with Unique Content
By including a blog with your website, you have more content to drive traffic. Search engines will periodically crawl your website and index articles from your blog. In it, you should add information about your region, city or town. You can write about the history of your area and how your business helps. Highlight different neighborhoods in your community and discuss topics that are particular to those areas. These type of articles will let search engines such as Bing and Google know that your content is targeted at local customers. With this information, they are more likely to rank your business website into higher local listings.
Local Media Coverage
Another way that you can increase awareness to your local business in 2017 is by driving media coverage to your website. Contact a reporter about a local benefit that you are holding for the community or a charity event that is sponsored by your business. This can lead to videos and positive articles that are produced by media outlets. That drives awareness. Also, you can repurpose those videos and add them to your social media pages and your website. Be sure to contact local bloggers who are close to your niche. They are often looking for topics and can provide you with valuable backlinks.
Social Media Sites
Smartphone users are frequently visiting social media sites. Your small business should take advantage of these free tools by including your business profile and frequently updating the sites with current information regarding your products or services. Pinterest, Facebook, Instagram and Twitter are some of the best platforms that you can use to engage with potential customers or loyal fans of your business. When you receive new products or decide to promote some of your services, let your customers know by posting on these media sites. Be sure to interact by answering questions and feedback.
Keyword Research with Google Trends
Check out Google Trends to discover keywords that are specific to your local area. This tool allows you to zoom in and look at the specific geographic area where your business is located. You can also discover key phrases that are used in the geographic area. Use the information that you find in Google Trends to fill your blog with content. There’s usually a way to spin the dialogue of your articles so that you incorporate and mention your products and services.
Use the Search Engines
Another way to bring in local customers to your business is by utilizing the search engines. Go to the homepage of each search engine and perform a search for a predetermined list of terms. Search engines will include other popular phrases or words that are related to the terms that you type. Take these terms and use them on target pages in your website or blog. This will drive traffic from potential customers who are searching for those specific longtail keywords. You can focus on a great number of longtail keywords and phrases by using this tactic.