5 Tips for Dental Practices doing Local SEO

Written by: Jason Bayless | January 20, 2015

When it comes to your dental practice, it is crucial that you employ local SEO practices. That’s because SEO has a way of taking your business and bringing it to the next level. With the right SEO methods in place, your dental practice will reach a whole new audience who may be interested in what you’re providing. Check out 4 tips for dental practices doing local SEO below:

1. Stay Consistent

Too many times dental practices provide their information to multiple directories. While that’s definitely not a problem, this information has to be consistent or else it will be. One inconsistency, even something as small as punctuation, can play a big part in how your listing ranks in searches. In other words, make sure that listings are always up-to-date as that can confuse search engines if they’re not.

2. Connect with Google

Today, when individuals want information they go straight to Google. After all, this is the main search engine used today. That’s why you want to make sure that your dental practice comes up in online searches. To do this, you have to get in touch with Google. Check in with Google and ensure that your listing is up-to-date and that it is verified correctly.

3. Reach Out to Other Online Directories

Of course Google is the main online directory you want to connect with when handling local SEO for your practice. However, there are other online directories that you must reach out to as well like Yelp and InfoGroup. As mentioned in tip 1, when you are talking to these major online directories your information has to be up-to-date and accurate. Remember, you want potential customers to really get a feel of who you are and what you are offering. This could be the difference between having a practice full of clients and one that is looking at bankruptcy.

4. Target Your Websites

You want each and every one of your webpages to target local searches and those who are looking for a dentist in your area. That’s why it is so crucial that you list the name, address and phone number of your practice on every single website and use the same information in each of these places. There has to be consistency here. Besides the standard information like phone number and address, it’s also best to list a short description of your dental practice that talks about each of the services you provide and the markets you serve. This information should be listed in text, not through an image. That’s because Googlebot can’t find the information if it’s a picture.

5. Invest in Social Media

The last tip is to take your dental practice even further with the help of social media. Today, social media is huge for businesses that really want to take off and connect with their target audience. To help your dental practice show up in local SEO searches, you should create Twitter, Facebook, Instagram and Pinterest sites. These social media accounts will help potential clients find you on the web while getting the chance to chat directly with you. Of course the more visible you are, the more your business will show up in any search engine results.

It can be tough to get your dental practice right in the spotlight. After all, there may be a lot of competition you have to be constantly fighting off. That is why the best thing you can do for yourself and your business is to take advantage of local SEO. Remember, SEO is the key to drawing in potential clients and keeping them coming back for more. With local SEO, your dental business will become much more visible to the public eye, leading to a much higher success rate. With these five tips in mind, you will allow your business to truly flourish and grow.