“Thanks to GPS and mobile technology, local SEO has become a huge part of marketing for any business that has a local presence. There are a lot of different ways to go about local marketing, and while some work better than others, it’s typically a matter of figuring out what works for you. If you are looking for actionable ways to improve your local rankings, here are some top tips to keep in mind.
What’s Your Location?
While it might seem basic, you would be surprised how many companies overlook this simple tip: have a physical address and other contact information readily available and easily visible on your website. It doesn’t matter if you are located in a large city like Los Angeles or a small town; you need to be able to target your local market by letting them know where you are. Your address needs to be consistent on your website, your google listing, and any other listings that your business may have online.
Google My Business
Google offers a service for business owners called Google My Business, or GMB. This allows you to fill out all the information about your business, including city and state, and reach customers across multiple platforms and devices. This is especially helpful for increasing your rankings on sites like Google Maps, as well as providing accurate location information to prospective customers.
Capitalize on Different Products and Services
If you provide multiple services and/or products, you should give each its own webpage. Provide specific information and details about the services and products, as well as useful and relevant location information for your business. This can help increase your local SEO rankings. Make sure, of course, that you don’t overstuff with location keywords, as this can create the exact opposite result and drop your rankings in search engines.
Maximize on Reviews
Google and other search engines take business reviews seriously these days. People who are looking for businesses want to see what other people have experienced. Make sure that you encourage your customers to review your business and provide services and products that will get good reviews. Whatever you do, NEVER write or post fake reviews because getting caught will ruin your business reputation for life.
Utilize Your Inbound Links
If you want to be recognized as a local source for whatever products or services you offer, you need to have recognition and support from other local businesses. You can get links in many different ways, but you need to get them. Make sure that you have high-quality links from authoritative sources and that your inbound links come from quality sources, as well. Use location-based keywords in anchor text and have relevant, but varied inbound links to your website available for your customers.
Use Keywords Properly
With the evolution of SEO, keyword usage best practices are constantly changing. Make sure that you utilize relevant keywords, topical content, and location-based keywords in a proper manner in all of your website content and marketing efforts. Reflect your location in keywords, local offerings, and other details that might set you apart. Do NOT overuse keywords, as this can get you kicked out of many SERPs (Search Engine Results Pages) in a complete turnaround of what you are actually trying to accomplish.
The Bottom Line
Success with local SEO is all about getting informed so that you can create a plan that works for your business. If you’re feeling less than confident in your own abilities or you just want a professional approach, you can even hire someone to handle local SEO for you. Just make sure that you choose a reputable, professional source that will give you the results that your business needs.”