We often take them for granted, but search engines are highly helpful, frequently used digital devices that help business owners – among other parties – get more from people who use them. It’s true that billions of searches take place each day, totaling in excess of one trillion searches in one year’s time.
Search engine optimization (SEO) often proves worthwhile to business owners when done in a local capacity. Maintaining a strong presence throughout local searches is vital to success – 50% of smartphone users who searched for a local business, including 34% of computer and tablet users, actually visit the store the searched for within 24 hours.
While not every business owner takes advantage of search engine optimization, with such glaringly obvious benefits to building a strong presence in local searches, it’s important to deploy advanced strategies for local SEO. Following are six key local SEO strategies you should implement into your repertoire.
Make Sure Your Local Listing And Website Are Visible
If your business appears first to a consumer in a local listing atop the page, pat yourself on the back. However, it’s important to make sure your website appears above the fold, as well. Put an equal amount of effort into helping your website rise to the top of local search results, aiming to have it situated directly below your business’ local listing.
Your Business’ Name, Address, And Phone Number Must Remain Constant
For whatever reason, sites like Yellow Pages or Yelp sometimes enter incorrect or outdated contact information for businesses. You need to check every single site that hosts business contact information, changing any business names, physical and mailing addresses, phone number, and other relevant contact information. If just one site out of 50, for example, fails to maintain your business’ correct contact information, you could very well be sacrificing your page’s potential number-one or above-the-fold listing.
Don’t Allow Customers To Post Reviews From Your Business’ Computers
In an ideal world, every customer would post reviews of businesses they just visited immediately after leaving. However, this couldn’t be further from the truth – very few customers actually post reviews. Although, at face value, it might make sense to host a computer with Internet access at your business, encouraging customers to post reviews in exchange for free or discounted products or services, Google discounts from your search engine presence if multiple reviews come from an identical IP address.
Stay In Tune With Noun Modifiers
Most of us likely hated English class in high school or college. However, It’s important to keep in tune with modifiers. When people look for businesses to meet their needs, they often enter modifiers, in addition to the base word “”fast food,”” like “”nearby,”” “”open late,”” “”24 hours,”” etc. Add these modifiers to popular base words related to your business.
Canonicalization – ‘Nuff Said
There are countless ways to access a website in regards to what’s typed in the address bar. https and http prefixes on the same domain name will end up on the same site. By implementing canonicalization, you inform search engines of which particular URL you wish to be denoted as your primary URL. Doing so prevents duplicates in searches.
Include Contact Information On Every Web Page
Adding contact information on every web page might seem overkill, but it’s essential to draw in as many customers as possible. At a minimum, add your business’ contact information – name, phone, address – to the bottom of every page, helping stabilize geolocation.