Link building is one of the most important parts of developing a strong SEO strategy, but it can be one of the most difficult to build a solid base in. When other websites link to your website, Google and other search engines will take this to mean you’re giving credible information. Each time someone links back to your site, they are essentially giving your page a “vote” to move up the list of search results.
If you’re looking to create a local SEO strategy and need assistance building strong links, here are six tips you can try.
1. Build Strong Relationships
If you want to get really great links, you need to be an expert at building relationships with the companies you want to link from. It isn’t enough to just reach out and ask for a link back to your site. You’ll need the individual in control of the blog posts and articles to decide your company is worth a link.
Reach out to reporters or the marketing department of a company or website you would like to link back to you. Show that you have something worth talking about and that it could be a beneficial relationship for both of you if you choose to continue forward.
2. Guest Post
One of the best ways to guarantee links back to your website is to find relevant companies, blogs, and websites to guest post on. Guest posting is beneficial for both parties involved because it can be the basis of a strong relationship between the two of you. Offering to swap places for a guest post can allow their website to receive a link to their page and vice versa.
Create a strong pitch to send as a guest blog to companies you believe already speak to the audience you hope to attract.
3. Use Social Media
Shares on social media are a great way to boost the number of links to a blog, article, or just your website in general. By putting share buttons on all of your articles, you make it easy for readers to share the information with their friends and create a link back to your page. You should also use your own social media pages to create links back to your post.
4. Follow Your Competition
While you should never do only what your competition is doing, you are missing out if you’re not doing at least what your competition is doing. When you look into your competition and what is working well for them, you can develop new ideas for your strategy that you already know works well.
There are a number of online tools that can help you determine how backlinks are working for companies.
5. Replace Dead Links
A dead link is a link to an article that is no longer available. When doing research on articles relevant to articles that you have written for your posts, click all the links you come across for the chance that there might be a dead link.
If you find a dead link, contact the author and let them know. Send along your own relevant work that could be used to replace the link that is no longer available.
6. Use Schema Markup
Schema Markup appears along side a search engine result and displays supplemental information that accompanies the information traditionally displayed, including things like review scores, price point, and more.
Adding this information can give you a better chance of getting noticed by a searcher and improve the amount of traffic your website sees.
Link building doesn’t have to be difficult, but it is important. These six strategies can help you build more links and improve your SEO strategy.