7 Best Local SEO Practices to Boost Traffic

Written by: Jason Bayless | September 15, 2015

Local search engine optimization (SEO) is a challenging undertaking with huge potential. Differing from broader campaigns in scope, target market and goals, local SEO still shares some of the same cornerstone best practices that increase website traffic.

Keyword Research

Targeting the correct keywords will help boost your website traffic. Brainstorm the kinds of search terms potential visitors may be using to find your website and use those terms in your content. Some keywords are more popular and more difficult to rank for, and focusing on them may be less effective than focusing on narrower long-tail and geographic keywords.

While fewer searchers look for those kinds of keywords, the ones who do are generally a better fit for your business, and they are more likely to lead to conversions than a low ranking for a more common search term.

Link Building

Link building is one of the best ways to increase website traffic. A tried and true SEO method, it increases a website’s Internet footprint and reputation, but it shouldn’t be done carelessly. While inbound links are most valuable if they come from reputable pages, such as an industry-leading blog or news outlet, they are a huge driver of web traffic. One of the leading ways to generate inbound links is to create content that those websites want to link to, such as blog posts, infographics or breaking news.

Unique Content

Generating regular content, such as a weekly blog or update post, is the best way to attract attention and return visitors for your website.

One of the cornerstones of SEO is providing value to visitors. Posting unique content that offers a different perspective or extra information will rank higher than cookie-cutter home page templates and manufacturer’s product descriptions.

Use Images and Videos

Visitors are more likely to remember information that’s contained in images and video on a website, and they’re also more likely to share that information by linking it on social media or their own Web pages. Creating and sharing popular images is a key way to make your website more attractive, which earns repeat visitors.

Keep in mind that images on their own won’t help SEO page rankings because search engines can’t categorize them. Making use of image tags to assign keyword descriptions gets around this problem and lets your image quality contribute to page rank the same way your text content does.

Social Media

Creating content and sharing it with an interested audience is a great way to boost web traffic. Unique content that encourages visitors to like and follow social media accounts keeps them engaged with a business or brand and generates repeat traffic. Building social media accounts can be a time-intensive process, but pays off as an effective marketing tool that reaches a group of consumers that are already invested in the product.

Reviews

Reviews are essential to a local SEO campaign. Searchers are more willing to trust content provided by businesses with a track record, and trust leads to increased traffic. Even though many reviews are posted off-site, the increase to a site’s credibility and ranking are measurable.

Cultivating reviews can be challenging. Requesting customer reviews by email is the most effective way to generate positive remarks.

Mobile Friendliness

More and more often, people are accessing Web pages from tablets and smartphones, and a website’s mobile friendliness is becoming increasingly important. Make sure visitors can navigate easily by designing mobile-friendly menus and simpler page elements for small screens, and website traffic will improve.

Keep in mind that the target market for a local SEO campaign is a geographic area. Tailor marketing efforts — such as keyword targeting and link building — to a local area and keep these seven tricks to increase traffic in mind, and any campaign is sure to be successful.