7 e-commerce Local SEO trends

Written by: Jason Bayless | December 27, 2016
A short while ago, even after the turn of the last century, the Yellow Pages were thriving. When people wanted to find a local business, they’d open up the Yellow Pages. Now that sounds archaic. People use the internet to find local businesses. Here are 7 local SEO e-commerce trends small businesses owners need to know about.

1) Bad Reviews Are Here to Stay- You have an honest business. You serve your customers well. However, you find yourself with bad reviews on sites like Ripoff Report. What can you do? You have two choices. If the information is false, you can take them to court. Yet, you know the legal options are costly and time-consuming. In all truth, they aren’t optimal. Another way, is to bury the information by creating many websites and web pages about your business. Of course, these pages must have value, or they won’t rank well on Google. You can also try contacting the site owner and explaining your case. If the reviews are patently false, they may take them down.

2)Review History is Important- Google Plus, Yelp, and other review sites do their best to ensure all the reviews left are authentic. If a person has an inactive account, and only reviews your business, they’ll probably filter that review. If you solicit reviews, look for people that have active accounts. Those are the kind of people that you want to target.

3) Rankings are a Byproduct of Your Brand- Writing guest posts is about more than getting links. It’s about letting people know who you are. This is valuable for e-commerce and local SEO too. Whether it’s local SEO or national SEO, never write for search engines. Focus on quality first, and people will start reaching out to you. A strong brand opens up the potential to amazing link possibilities.

4)Register a Google Business for Your Store- Are you registered on Google Business? This will help your local SEO efforts. All you have to do is fill out basic information, such as your name, address, phone number, industry type, business hours, etc. The more information you fill out, the better you’ll do for organic search.

5)Use NAP for On-site Optimization- The term NAP gets thrown around a lot in local SEO. It means name, address, phone number. If you have a website, include this information on every page, even if it seems redundant. That’s because you want your NAP to be findable by Google and their spiders. Google wants to optimize your business for your city. How they can do that if they don’t know your address?

6)Optimize for Mobile- Of course, mobile optimization is key for 2017 and beyond, outstripping just local SEO. However, mobile is the lifeblood of local SEO. If you’re targeting a local e-commerce market, you need to be mobile first. Most people will be on their phones while searching for your business. You need to accommodate these customers. Websites look different on mobile than they do on desktops. Use Mobiready to see how your site looks on mobile? If it’s not an equivalent experience to desktop, you need to take immediate action. Hire a web designer that will give your customers a great experience on both platforms.

7) Keyword Research- Some people say that keyword research is dying out. However, that’s not true, and it’s especially essential in local. If you have a bookstore in Los Angeles, you want to rank for bookstore Los Angeles, not just bookstore. Make sure those local keywords appear on your website copy in a natural way. Don’t stuff keywords, though. That will only bring on a Google penalty.

Conclusion- These are 7 tips you can use to boost your local SEO. This will help your eCommerce business rise above the competition and bring in more local clients.