Facebook Live is fast-becoming a preferred medium for connecting with, educating and converting prospects. The live broadcasts aired on this site have been known to garner more attention than videos that are posted on any other medium. Moreover, they tend to generate more comments as well. This means having more opportunities to converse in a personable fashion with the people who matter most. Following are seven Facebook Live local SEO tips that will help you get the most from these exciting and increasingly-popular opportunities.
1. Get The Word Out Well Ahead Of Your Actual Air Date
Start talking up your forthcoming broadcasts at least one week before they air by posting details in your Facebook feeds. Don’t assume that interesting content will automatically attract a robust audience. You can target your current followers and fans along with any groups you belong to or other events you’re promoting. Be sure to add a few images to further incite interest.
2. Use Your Blog And Your Other Social Media Feeds To Share Teaser Videos
Post teaser videos on your blogs and other social media accounts to generate attention. In fact, you may even want to draft a blog post that outlines some of the subject matter you’ll be covering. Always put a link to your Facebook account in these announcements so that your readers and followers know where to find you. Keep in mind that some of your most viable prospects may not be regular Facebook users and thus, these outside efforts can draw a surprising number of people in.
3. Add Website Links In The Comment Section
One of the great benefits of using Facebook Live to connect with and engage your audience is the potential for in-depth, online discussions via the comment section. This is where Facebook Live really shines given that the people who watch live feeds are more likely to respond than those who are watch basic videos on alternative hosting platforms. Use this as an opportunity to include links to needs-specific web pages where commenters can go to get expanded information. This is a great way to route traffic to your site and to use your live feeds to make instant or near-instant conversions.
4. Use Geo Tagging And NAP Data To Optimize These Posts
Your NAP data or your name, address and phone number should be included in the description of your forthcoming broadcast to let people know that you’re in their area. You should also incorporate a few geo-specific tags so that search engines can easily associate your content with your location. Try to incorporate a small amount of NAP data along geo-specific keywords in each of the related social media posts as well.
5. Upload Video Transcripts For Archived Broadcasts
Facebook Live posts are archived after they’re complete. Many of these posts wind up getting more attention after they’ve been archived than they do when they’re originally aired. This makes it well-worth the effort to create and upload video transcripts for your archived posts. Your transcripts will invariably be keyword-rich, which will attract more attention to your growing library and your overall Facebook account.
6. Drop Links To Your Archived Content In Conversations On Other Platforms
Has someone recently reviewed your services or products on Google or Yelp while expressing confusion about how your company or its services actually work? Let people know that you have live broadcasts that can easily clear things up. In fact, whenever you’re confronted with questions that your Facebook Live broadcasts have already answered, post a link to the relevant archive so that people can get the info for themselves. This will expose your link to everyone who reads the initial question. It will also give consumers a reason to follow your business or become a fan, and to learn more about the broadcasts that you have lined up for the future.
7. Generate Press Releases
Anything newsworthy about your business warrants a press release. Upcoming Facebook Live broadcasts are certainly no exception. Not only are press releases a great way to get the word out about these efforts, but they can additionally serve as high-potential, link-building opportunities. Simply include the URL for your website and a link to your Facebook account in your contact information.