8 Tips to Optimize Images for Better Local SEO

Written by: Jason Bayless | May 16, 2017

If you have already made the leap into modern day marketing and have a website ready to develop or fix, you are going to want to pack it full of images regarding your product and business. Along with the images, you will want to concentrate on reflecting positive and marketable images, and you will want the images to support your search engine optimization efforts.

You will find eight invaluable tips below, and they are extraordinarily easy to implement, however, despite being easy to understand and put to use, they can make a big difference in how the images for your products and site will gain greater visibility and sales. Please, make good use of the eight tips below. They will greatly improve your finances.

Tip 1: Focus on the File Size

It is crucial to take the image file size into consideration because it is important for images to load quickly when you receive visitors to your site. Most importantly, it is paramount for the image to load speedily when a visitor is on your page for several reasons. A slow loading image has a profound effect on the business’ bottom line because it impacts the potential client or customer’s patience.

Getting the image ready for the site starts with creating the file, as opposed to manipulating it once it has been uploaded to a site. A good example is not uploading an oversized image and trying to use HTML height and width attributes to have it viewed as a smaller image. You do want the dimensions to be as big as possible while having the storage space as small as possible. In order to do this, you want to compress the image, which is easy. There are plenty of free, quality tools on the Internet like compressor.io and Smush.it.

Tip 2: Image File Name

When adding digital files to your code, you need to add a simple, descriptive file name to each image. This is an important step for search engine optimization. The practice tells the search engines that the image is related to a certain location and service or a certain location and products. It clues search engines in on the image’s location and whether it is related to a service, product or combination. Also, separate the words in a file name with a hyphen for an image.

Tip 3: Employ Alt Text

Despite the fact that search engines are getting smarter with every update, they are not quite able to spot images and their identifying content, but the day is approaching. The process of embedding alt text in the image describes the image. Businesses often add the local modifier to an image’s alt text to assist the search engines understanding of the pic’s relevance. Remember, it not advisable to overdo it with alt text because it hurts rankings.

Tip 4: Surround the Image with Relevant Text

After seeing the HTML of a page, you start to develop a sense of how associating keywords to an image is crucial. An image needs to be surrounded by relevant text. By using keywords, search engines can have an easier time matching the image to the content.

Tip 5: Always Use Anchor Text Whenever Possible

Anchor text refers to the pointing at the image, which is really the web page the image is inhabited in. Using anchor text containing local keywords within links you should be building the image, the page containing the image stands a better chance of ranking for the same keywords. It is a double win because the image will rank highly on image searches along with the web page on search engine rankings.

Tip 6: Use Geotagging

Putting coordinates on the image’s metadata is the most precise way to place location on an image. It can be done easily with a handy tool called GeoSetter, which is used for other ways to optimize images.

Tip 7: Add Citations in the Meta Data

The GeoSetter tool is useful in adding citations to meta data. In fact, it can add valuable data to the image, such as an URL, keywords and NAP information. NAP info includes the business name, address, and telephone number. After NAP information has been embedded, it becomes a citation on any site the image is posted on, which helps local rankings.

Tip 8: Provide a Sitemap

Provide search engines like Google, Bing, and others a Sitemap. By doing so, you are helping the search engines crawl your entire site. Image tags can even be included in the Sitemap, which means your images will be noted and placed in search results.

Optimizing images is a skill and an art form. It is a time-consuming process though, especially when it concerns large websites with a myriad of images. You need to do it right the first time to save yourself future headaches and combing over code repeatedly. The time consumption and tedious work requires patience and skill, but it certainly pays dividends with increased visibility online.