8 Tips to Pick a Good Local SEO Company for Your Small Business

Written by: Jason Bayless | April 22, 2017

Business owners hire local SEO companies for two reasons – to increase website traffic and revenues. Investing in the services of the right local SEO company is one of the smartest actions you can take.

If you are thinking about hiring a local SEO firm, you must critically examine prospective companies. Here are 8 tips to help you select a good local SEO company.

1. Ask the right questions.
Top SEO companies have an eye for detail and a mind for digital strategy. The only way for you to determine a company’s expertise is to ask specific questions about the prospective company’s strategies and outcomes.

  • Can you provide me with examples of your previous work?
  • In what ways will your services help my business?
  • Can you show me proof of your claims?
  • What kind of increase in website traffic can I expect?
  • How long will it take for the results to show?

2. Look beyond the external factors.
It is easy to get distracted by a website that is visually appealing or an SEO company’s ranking on the top page of Google. However, these external factors do not necessarily indicate that the company produces exemplary results.

Another potential distraction is the number of employees in a firm and the amount of money the firm generates each year. Assuming an SEO company is good solely on the basis of these metrics may disappoint you in the long run.

A popular and successful company may have other attributes such as developing strategic partnerships that have contributed to its success. This does not necessarily mean that they are SEO experts.

3. Determine the SEO services that your company needs.
This is an important action that will keep you from purchasing services that your company does not need. Instead of purchasing an entire SEO package, you might be able to purchase a few services. This is a partial list of services that good local SEO companies provide.

  • SEO Audits
  • Link Building
  • Ongoing SEO Services
  • Content Marketing
  • Retargeting
  • PPC Management

4. Set goals for your company’s website.
List the results that you would like to see. Do you want to increase sales? Does your company need to increase traffic? These factors must be determined before you select an SEO company.

5. Consult with more than one SEO company.
To find the right company for your business, you must weigh your options. Make a list of at least 5 SEO companies in your area. Consult with each company until you find one that is the right fit.

6. Ask for references.
When you hire a local SEO company, you are forming a partnership. Ask for referrals and call each one to get a sense of the way the company works with their clients.

7. Beware of SEO companies that make lofty claims.
Increasing your traffic and revenue by 1000% sounds good, but is it a realistic claim? The truth about local SEO is it takes time to implement a successful strategy. Be careful not to fall prey to a company that promises you the world.

8. Be patient.
After you hire a local SEO company, you must trust the process and wait patiently to see results. If you are impatient, it may cause you to abandon the process before you experience results.

Hiring a local SEO company is a smart way to use your marketing budget. Make your decision carefully.