With many people now using mobile devices either as often or more often than ones that are connected, mobile online marketing is suddenly almost the exact the same thing as online marketing.
Google first started testing a mobile first index in 2016, and this feature means that search engines will seek the mobile version of a website prior to the desktop one as far rankings as are concerned. Those who are without mobile versions of their website or even have one that is poorly optimized will likely slip further down in the ranks, but there are many ways to reverse this as certain tasks for mobile SEO are simple to complete.
Website owners don’t want to miss out on activity because they have an out-of-date or difficult to reach site, so the below list of easy do it yourself tips for mobile SEO is right up their alley:
1) Setting up a listing in Google My Business
Creating an account in Google My Business, which is easy and free, may be one of the most essential things that you can do for increasing traffic on your website. The information that is input will be seen first when the site is searched, though, so first impressions definitely count.
2) Don’t stop with one listing
There are many different apps and sites other than Google My Business that can help people locate your website, so you will likely want to keep an undated version of your brand on Yelp, Angie’s List, and the BBB, just to name a few.
Since much of website traffic comes from suggestions and the like on social media, putting in some time, activity, and advertising on popular sites, such as Facebook, Twitter, or LinkedIn, may bring around some views from people who otherwise wouldn’t have known of your website.
4) Plugins can be useful
If your website utilizes platforms like WordPress, then there’s no reason why not to take advantage of ways to the mobile site friendlier for users. Plugins can do SEO tasks, increase speed, visibility, and more, which are always a plus for a business or website owner.
5) Adding in keywords
Because of the differences between desktop and mobile searches, having the right keywords can mean someone finding your site or not. Google Search Analytics allows you to compare keywords to find the perfect ones for your website.
6) Image optimization
If you aren’t using plugins to improve the loading of pages for mobile devices or image visibility, then you may have to find the ones causing difficulties and change their size or compress them.
7) Ensuring content readability
Websites often show up differently on mobile devices, so you may want content that is easy to scan. Testing in basic A/B formats can let you see what worked and what needs extra attention.
8) Local search optimization
This is a step that requires you to put in the state and city in title tags, add Meta description, H1 heading, and URL.