9 Local SEO tips for better Google Image search

Written by: Jason Bayless | January 13, 2018

Many individuals wonder how to rank well in Google Images. It is easy if you know what to do. Ranking in Google images is ideal for those who would like to have search engine traffic brought to their website. Often someone will link to your website with the images and this can drive traffic to your website.

Here are 9 tips to improve your search engine ranking in Google Images:

1. Name your pictures: A good tip is to choose how you name your image. For proper ranking, a good idea is to name the photo under the key word you would like to rank for. When picking a keyword, try to pick something that people will search images for that would drive them to your website. People sometimes search by product descriptions when buying a product or looking for a local business.

2. Choose an image of good quality: Avoid stock images when decorating your website. In a search engine, this can look impersonal and generic. Also, Google is unlikely to rank a picture if someone else has used it.
In addition to considering the quality of the picture in the image, you will want to consider how the image will look in a search engine. When in Google Images, the picture will be sized down. Standard images of 16:9 and 4:3 will size down nicely. Another factor to consider is how the image will look when scaled down to the thumbnail size in Google Images.

3. Use Alt tags to give Google a little more information about your pictures: Alt tags are another way you can name the image for Google. You will want to choose several keywords to include in the alt tag.

4. Use captions: Explain in a sentence or two on your website what the picture is about. Try to think of writing here what will attract customers to buying, or using the caption to direct the viewer to what the goal is of your website.

5. Use descriptions: Providing more data to Google, like a description of your photo will help it rank better. Here you will not use keywords, but simply describe the photo.

6. Use relaxant page text: Google likes to rank pages and images that seem authoritative and provide useful image. You will want to have your image work in the context of the webpage text. URL: More than just analyzing how a photo is useful and if it matches with the text, Google will analyze how the URL name correlates to the image and text. A good rule of thumb is to choose url names based upon what keywords are in Google Adwords. These keywords show what people are searching for and what will direct traffic to your website.

7. Website title: Google Images also look at how the text matches up with the website title and subtitles.

8. Use Title Tags: In addition to saving the file and providing an alt tag that describes the photo, use Title tags to help you rank in Google Images.

With a little work, you will be on your way to ranking in Google Images and driving traffic to your website.