“Local SEO consists of creating a company record visible on the map section of the search engines and on mobiles. Given the audience of this search engine, SEO on Google My Business is essential. With Google My Business, your business will also be geolocalized on all smartphones. Your activity will also be visible on Google on the first page or, failing that, in Google Maps.
After validation of a Google My Business form, you will be able to enter additional information. Google My Business will allow you to include a more detailed description, a link to a website, insert photos and add opening hours. After receipt of the validation code of your card you’ll need to enter that code on Google My Business within two weeks.
Studies shows that a few people still use a paper directory. However, the search for unknown professionals is rare for both the white pages and the yellow pages. Now paper directories are frequently distributed only to people requesting it.
We can imagine that these figures will fall further. Professionals can no longer rely on this support to win new customers. Be careful, it should not be forgotten that a part of the population does not have internet or does not use it to do research. A directory can therefore be a winning strategy provided the new tools are used.
Localization is a major criterion for search engines. For a query based in, the displays will not be the same. Google favors proximity because Internet users prefer proximity. So it is simply by the local SEO that it is necessary to start your efforts of organic referencing.
Local SEO is a web optimization technique that appeared in late 2009 with the Pigeon algorithm deployed by Google in the US. Since then, almost all engines offer this service to Internet users. Your results will always depend on where you are. Since the Pigeon algorithm, all research has a local aspect except when making a specific non-local request to Google.
Most of the time, a query perceived as local by Google will result in more specific Google Business results. Remember, your device, your location and the query will influence the results. For those queries that do not contain a clue as to a user’s location, Google that will use proprietary steps to guess the location of the user.
According to Google, 25% of its queries are for local results. On average, half of the users who do local searches on smartphones visit a store during the same day. People use the internet and they use it to meet their needs.
Local referencing partially meets these needs. On the one hand, the user quickly finds what he is looking for near his home. On the other hand, it allows companies to promote their services on the internet to prospects in the vicinity at the moment when they need the company.
In addition, local search has the advantage of being much clearer as companies are classified by categories of services and geographically. Local SEO is done with the certainty that users will see the company, provided the business has a good ranking. With local SEO, the company is sure to be read and seen at the right time by a user who needs the business’ services.
With the advent of smartphones and high-speed roaming connections like public Wi-Fi and 4G, internet users are searching from mobile devices more frequently. That increases the benefit of being well positioned with local SEO. On the other hand, leaflets and advertisements in a local newspaper are often unread before being discarded.”