Keywords are a major part of SEO strategies for local companies and global enterprises. The first thing that every local business needs is content written with geographic terms that relate to the company. According to Johnathan Long of Huffington Post, chosen keywords need to be incorporated naturally into meta tags, page content, header tags, descriptions, and titles. The existence of keywords is not enough; each website needs to be optimized by the natural use of geographic terms. For instance, “Baltimore carwash” will help local Maryland detailing businesses show up in search engines for car wash companies.
Local places information
Every business should fill out local pages for their company. It takes a little work because the same basic information must be put on Bing, Google, and Yahoo. Incorrect information or misaligned business data can throw off search engines and restrict the access people have to a particular business.
According to Steve Olenski from Forbes, businesses must optimize their content to list a business in the right categories for search engines. The reason for this information is to help the business show up in searches for particular services like “drain repair in New Jersey”, for instance. Terms cannot be stuffed into one paragraph, but should be used throughout any text added to a website.
Businesses may have their name already listed with companies in other areas. To find out where a business name is posted, a person should search the name online. Claiming a company on websites like Yelp and Yellowpages.com is easy by filling out the information they have listed to the same information on the local pages listings. Keeping information aligned is one of the best ways to improve local rankings.
Google now uses online reviews to rank their business searches. Photographs and testimonies from customers are a big deal, especially when a customer takes the time to write about their experience with the company and give them a star rating. Star ranks help Google list businesses by popularity and how well the company provides services and goods to their customers.
Quality content, photos, and information
Just like the famous saying goes, “It takes money to make money”, websites are the same way. Skimping on the quality of the content or the photographs is a surefire way to keep people away from the business. The more exquisite the pictures are and the way a person writes the product description is what people use to determine whether they want to visit a business or purchase their offerings.
Backlinking is a vital part of optimizing a website for the best local exposure. Businesses have to network with other local companies to get people in the door. Linking content to other local companies and allowing them to link to your business is one way to build online exposure with links. Any blog posts, likes, and shares made with the company name can get the business name in front of more potential customers.
Social media posts
The times when businesses can ignore social media are gone. Companies must interact with customers where ever they are, and most people are using Facebook, Twitter, Instagram, and Pinterest. By creating a business page for each of these social media outlets, companies get their local address, sales info, and offerings out to people quickly. Experts recommend that companies hire a social media manager to monitor the posts made to a business page for customer service and to maintain a good public image. People expect businesses to respond to their questions and complaints promptly, and with online access, that means immediate responses.