Best Local SEO Content Practices

Written by: Jason Bayless | March 28, 2015

Although you have the ability to reach anyone in the world on the Internet, they do not have the responsibility to respond to you. The major search engines will note the actions of the people that you reach out to if you are rejected, then Google, Yahoo and Bing will assume that your website does not have the appropriate content to attract you want. They will punish you within their systems and lower your visibility around the Internet.

The way to build a positive relationship with the Google, Yahoo and Bing search engines is to begin marketing your website on a local level. Fortunately, each of these surgeons have set up programs to help with local search engine optimization. Here are some of the best local search engine optimization practices that you can begin implementing on your website today.

1) Claim all of your physical locations on Google Maps and on other map programs.

The first step to recognition within the major search engines is to be received as an authentic business. You can do this by identifying your physical business location on the local programs that the major search engines make available to the general public. This also works as a protective preventive measure – competitors have been known to snatch up the physical locations of other companies in their industry in order to drive traffic away from their websites.

Google Maps is the most important local search engine optimization program. In order to maximize any of the other efforts that you will make in the future, you must have this location verified by.

2) Localize your keywords and your meta-tags.

When the major search engines crawl your system, they should receive a clear message that you are directing the content on your website at a particular area of geography. If you do business in a certain city more than any other city, be sure that this city is a part of your long tail keyword strings. This should be true even if you do not have a physical storefront in that city. If you do not have an indication of where your current customer base is coming from, you may be able to check the analytics within one of your social media profiles in order to obtain this information.

Your may to tags can also be localize for each and every piece of multimedia content that is on your website. This includes all pictures, logos, videos and even background images for navigation bars, etc. Use every asset on your website as an opportunity to create another keyword for your business in the local area. This will make your website much more easily indexed by the major search engines. As any search engine optimization specialist can tell you, easier indexability equals higher placement in search engine rankings.

3) Try to link out to local businesses and other local resources.

The link profile that your business website creates is also a very important part of your search engine ranking. If you are able to create an event that your local news organization deems newsworthy, you may be able to negotiate a link from your local news station to your business. These types of links are seen as much more valuable than links from .com and .net websites in the eyes of the major search engines.

As a whole, your link profile should include sites that are reputable in the eyes of the major search engines. You can check the Google PageRank for all of the websites that you are vetting for your link profile. Make it your business to only include websites with a page rank that is higher than yours. Go over your link profile every six months and disassociate yourself from any website that has “fallen from grace” in the eyes of the major search engines.